AudioGo Updates Audio Ad Platform Reporting
AudioGo, a self‑serve audio advertising platform, unveiled Enhanced Reporting, an upgraded client reporting suite. The new tool offers fully customizable reports, drag‑and‑drop metric reordering, smarter filtering, saved templates, and automated scheduled delivery. A revamped dashboard promises faster, more intuitive navigation, giving advertisers deeper insight into podcast campaign performance. The rollout aims to give marketers greater control and efficiency in analyzing audio ad results.
The Growth of Global Podcast Ad Spend (Magellan)
Magellan AI unveiled its Podcast Advertising Market Trends report at The Podcast Show in London, charting global podcast ad spend growth through 2025. The data projects spend rising from $257 million in January to $408 million by December. Seven major advertisers across the...
AI Platform Sued by Music Group for Using Their Songs as Training Material
American Dollar, an instrumental group, has filed a lawsuit against AI music platform Suno, alleging the company used 236 of the band’s recordings and compositions to train its generative models without permission. The complaint, filed by rights manager Poseidon Wave...
Sports & Comedy Over-Represent in Top Podcast Spending List (Magellan AI)
Magellan AI’s latest podcast advertising rankers reveal that sports and comedy dominate the top‑spending list, with the fifteen biggest advertisers allocating between $3 million and $6 million in April. Month‑over‑month budget growth is extreme, ranging from 309 % to a staggering 3,085 % for...
Triton Digital Seeks to Solve Audio’s Lag in Programmatic Buying
Triton Digital has extended its Sounder.AI contextual and brand‑suitability tools to The Trade Desk’s programmatic buying platform. The move targets what the company calls a “blind spot” in audio, where advertisers lack pre‑bid insight into podcast content. By embedding AI‑driven...
Steve Goldstein: AI Can Make Podcasts. But Can It Make Anyone Care?
AI‑generated podcasts have exploded, accounting for roughly 40% of new shows over a recent nine‑day period, with Inception Point AI alone operating more than 10,000 active feeds. A NYU focus group rated these shows an average 2.3 out of 5,...
Spotify ‘Wraps’ with a New Review of Its History
Spotify has launched a new "Party of the Year(s)" feature that turns its classic Wrapped experience into an interactive quiz. Users guess their first streamed song via multiple‑choice, then see their all‑time most‑listened artist by streamed minutes and a list...
In Wake of Spotify “Verified,” Artist Stream Counts Plummet … Sometimes
Spotify launched a "Verified" badge this month to label human‑created music and separate it from AI‑generated tracks. The authenticity criteria require at least 10,000 monthly listeners, 1,000 followers, and verified social signals such as concert dates and merchandise. Shortly after...
MiDIA Research Resegments the Music Industry with “Mid Cap Labels”
MIDiA Research founder Mark Mulligan highlights that independent labels generate 34% of global major‑label revenue while representing only 0.2% of non‑major entities. He proposes a new tier—mid‑cap labels—positioned between majors and independents in the industry hierarchy. This reclassification reflects the...
Warner/Paramount Take Cue From “Michael,” Join to Create Musician Biopics
Warner Music Group and Paramount Pictures have struck a partnership to develop theatrical films about legendary musicians, working directly with the artists or their estates. The deal is still in a conceptual phase, with no specific projects disclosed. It follows...
RAIN Notes: May 6
Podchaser 25, a monthly ranking of the 25 fastest‑growing podcasts launched in the past 90 days, released its April edition highlighting Goalhanger’s history‑culture show The Book Club at #1. True‑crime dominates five of the top ten spots, with society‑culture titles filling the...
Law Laggard (Copyright Research)
The Copyright Society released a 46‑page research paper by Bill Rosenblatt and Howie Singer examining how copyright law consistently trails technological advances. The study maps six media formats—from phonographs to user‑generated content—showing typical 20‑30‑year gaps before legal frameworks catch up....
RAIN Notes: May 5
The music acquisition sector is poised for a record quarter, with Q1 funding near $5 billion and April adding $2.8 billion, according to Digital Music News' fund tracker. Full‑catalog deals are the primary driver of this surge. Podchaser released its April "Podchaser‑25"...
RAIN Time Travel: May 2016 Headlines
The May 2016 roundup revisits a pivotal month when digital audio accelerated across multiple fronts. DAB+ smartphones launched in Australia and the UK, while iHeartRadio hit 85 million registered users and SoundCloud expanded ads into the UK and Ireland. Industry forecasts predicted...
Threat Response: Podcast Experts Assess the Industry
A LinkedIn survey by producer Abdallah Mohamed gathered 13 global podcast experts to assess whether the podcast industry faces a real threat. The respondents highlighted ongoing layoffs, bankruptcies, and AI‑driven pressure, describing the sector as undergoing a permanent market reset...