
In this episode, James Cridland examines Global’s innovative WSQK radio station, a 24/7 broadcast created to immerse listeners in the Stranger Things universe. He highlights how the station’s meticulous 1980s sound design, authentic jingles, and seamless integration of news, DJ segments, and show‑specific ads demonstrate the power of radio to extend brand storytelling beyond traditional formats. Cridland contrasts this creative approach with the stagnant U.S. radio landscape and notes the lack of AI‑driven shortcuts in WSQK’s production, emphasizing the value of human‑crafted content. He encourages broadcasters to emulate this model to deepen fan engagement and expand brand presence.

Red Seat Ventures, a unit of Fox Corporation, announced the acquisition of Supercast, a podcast creator subscription platform. The terms were not disclosed, and Supercast will operate within Fox's Tubi Media Group, enhancing the company's creator‑focused digital services. The deal...