OLLY’S Launches Chilled Olive Pots in Tesco & Sainsbury’s
Snack brand OLLY’S is launching a new 200 g chilled olive pot range in Tesco and Sainsbury’s this April, marking its first foray into the refrigerated aisle. The line features three flavours per retailer, with Piri Piri exclusive to Tesco and Smoky Red Pepper exclusive to Sainsbury’s. Each pot retails at £4 (approximately $5) and is marketed as vegan, low‑calorie and recyclable. The launch expands OLLY’S Fam‑Olly portfolio and aims to refresh the UK’s traditional olive snacking occasion.
New Econometrics Data: OOH Delivers Exceptional ROI for Luxury Brands
New econometric analysis from Independent Marketing Sciences shows out‑of‑home (OOH) advertising generates a 12.8× return for luxury brands—roughly $16.4 in revenue for every $1.3 spent—far outpacing the sector‑wide average of 4.7× across 24 channels. OOH spend by luxury firms almost...
Decathlon to Open World First Partnership Store with IKEA on April 24
Decathlon is launching a world‑first partnership store inside IKEA Croydon on April 24, creating a 1,188‑square‑metre retail space that combines sport and home goods. The opening weekend offers the first 100 shoppers a Quechua NH100 10 L backpack and a $25 gift...
Lean Kitchen Network Launches New Food Brand HIDE at Tesco, Backed by Dr Rupy Aujla, Flight Studios and Samworth Brothers
Lean Kitchen Network has introduced HIDE, a new ready‑meal brand launching exclusively in Tesco stores and online on 13 April 2026. The line features ten products—six chilled meals, two grain bowls and two snack bites—each delivering at least 25 g protein, 8 g fibre...
Fever-Tree Appoints GHF as Exclusive London on Trade Partner
Fever‑Tree, the UK’s leading premium mixer brand, has named GHF its exclusive on‑trade partner for London. The deal embeds GHF as a dedicated resource within Fever‑Tree’s UK commercial structure, reporting to the central team. GHF will drive distribution, account management...
Beloved Lake District Character Herdy Makes ‘Ewe-Ropean’ Book Debut
Lake District icon Herdy has secured a global publishing deal with Quarto, granting the company world rights to a new line of children’s books. The character will make its international debut at the Bologna Children’s Book Fair, which runs April...
Heart of England Co-Operative Installs Cybake ISB Software to Manage In-Store Bakery and Food to Go Production
Heart of England Co-operative rolled out Cybake ISB software across its 38 stores to manage in‑store bakery and food‑to‑go production. The platform uses forecasting and real‑time sales data to schedule multi‑wave baking, delivering tablet‑based instructions to staff and KPI dashboards...
Bill’s X Poppy Cooks 25th Anniversary Menu Lands Nationwide Today
Bill’s has partnered with viral food creator Poppy Cooks to launch a limited‑edition, potato‑centric menu across all 49 UK restaurants from April 13 to June 8. The collaboration introduces three exclusive dishes—Poppy’s Burger, Loaded Tater Tots, and Crispy Smash Potato Salad—alongside two...
Côte Brasserie Launches Its New Range of Dish of the Day for Just £10,
Côte Brasserie has introduced a daily "Dish of the Day" menu priced at £10 (about $12.5) featuring French classics crafted by former Gordon Ramsay executive chef Steve Allen. The five‑day rotation runs Monday‑Friday and includes items such as Steak Frites,...
Tesco’s 24 Million Clubcard Customers Are About to Get AI-Powered Shopping Tailored to Them
Tesco and Adobe announced a strategic AI partnership to enhance the Clubcard loyalty programme for its 24 million households. By leveraging Adobe’s agentic AI and Firefly Foundry, Tesco will deliver real‑time, personalized product recommendations, deals and recipe ideas across its digital...
Taste the Movie in 4DX with New Super Mario-Themed Popcorn Upgrade at Cineworld
Cineworld is rolling out a limited‑edition Super Mario‑themed Galactic popcorn topper, priced at £1.99 (about $2.53), to complement its 4DX immersive cinema format. The topping—featuring Candy King rainbow mix, giant snowies and Fizz Wiz strawberry popping candy—adds a taste dimension to the motion‑seated,...
Virginia Distillery Company Launches Blue Ridge Toasted Barrel Finish in the UK
Virginia Distillery Co., the family‑owned American single‑malt producer, has launched its Blue Ridge Toasted Barrel Finish in the United Kingdom. The whisky, priced at £50.95 (about $65), is a 100% malted‑barley expression bottled at 46.5% ABV and finished in virgin...
English Rum Vapoura Achieves B Corp Certification
Vapoura, a super‑premium English rum brand, secured B Corp certification with a score of 91, well above the 80‑point threshold. The achievement places the company among only 68 UK‑based alcohol brands with the certification. Since its 2024 launch, Vapoura has...
Culinary Expert Reveals the ‘Secret Soak’ for the Perfect Sweet Potatoes as Searches for “Sweet Potato Recipes” Surge to over...
Searches for “sweet potatoes” on TikTok in the UK have topped 2.12 million in the past weeks, signaling a rapid rise in consumer interest. HelloFresh’s senior recipe development manager Mimi Morley disclosed a simple “secret soak” technique—cold‑water immersion for at least...
LOYA Skincare: Now Available in Harrods
From 20 March LOYA skincare will be sold in Harrods’ Knightsbridge store and online, marking its second UK department‑store partnership after John Bell & Croyden. The brand showcases its Swiss‑formulated line featuring the patented Microbloom™ transdermal system and HappyFeelBoost™ sensory technology. LOYA highlights its...
