Courage Vs. Excuses
The piece argues that "AI" has become a convenient excuse for short‑term cost cuts, while true courage means embracing risk and purpose‑driven work. It highlights open‑source development as a concrete example of courageous strategy that builds resilience and stronger user ties. The author warns that chasing quick profit erodes excellence, and that lasting success requires a clear, higher purpose. Tom Peters’ notion of "Excellence" is presented as a deliberate choice rather than a default.
Consumers Outnumber Producers
The article argues that consumer‑driven technology repeatedly reshapes professional fields. From desktop publishing to digital photography, medicine, and copywriting, new tools initially degrade quality but eventually create fresh opportunities for specialists. Market demand for accessibility outweighs traditional expertise, forcing producers...
The Banal Djinni
Seth Godin’s latest post, “The banal djinni,” warns that today’s flood of powerful technologies often ends up serving trivial needs. He likens new tech to a genie granting wishes, but notes many organizations squander its potential on simple chores. Godin...
The Petrillo Complications
Eighty years ago union leader James Petrino reshaped the music business by forcing two strikes that redirected power from session musicians to vocalists and instituted a royalty stream paid to the union rather than individual players. The system created a...
The Book of Concern
Seth Godin’s new essay, “The Book of Concern,” proposes a simple paper‑based exercise to manage daily urgencies. Readers are instructed to write down any immediate emergency that pulls focus from long‑term goals, then revisit it after two days. If the...
Settling
Seth Godin’s brief post on "Settling" draws a line between celebrating genuine achievements and accepting outcomes that result from compromise. He argues that discerning this difference is crucial for individuals and organizations alike. The piece urges readers to recognize when...
“Even”
The piece explores how the phrase “even better” subtly reinforces existing success while encouraging improvement, whereas “even worse” amplifies negativity. It argues that language shapes perception, setting a baseline that can either motivate or demoralize. By highlighting the psychological impact...
Creating the Conditions for Magic
Seth Godin argues that extraordinary outcomes don’t happen by accident; they require intentional design of the human interaction that precedes a meeting, pitch, or negotiation. He likens meetings to products, saying we often treat them as afterthoughts instead of investing...
The Right Answer
The article argues that modern engineers, scientists, and businesses increasingly chase a single, objective "right answer" to drive productivity, cut costs, and predict outcomes. While such answers promise efficiency, they also impose responsibility and expose leaders to being labeled wrong....
Where Do Bad Choices Come From?
The article examines why people make poor decisions, pointing to three primary drivers: unclear objectives, identity‑driven pressure, and a short‑term focus that ignores long‑term consequences. It frames choice as a function of perceived agency, noting that many fail to recognize...
Who Sets Your Agenda?
Seth Godin’s April 2, 2026 essay asks who truly determines our daily agenda, highlighting that while some environments—prisons, medical school, middle school—impose strict limits, most people, especially freelancers and entrepreneurs, enjoy far greater freedom. He argues that even in constrained settings we...
A Persistent Sense of Being Correctly Located in Time
Vael Soma is a somatic practice created by Danish researcher Ingrid Falk‑Mortensen and Ecuadorian therapist Marco Caicedo‑Vera after a decade of interdisciplinary research. The method positions the practitioner as a “field witness,” using quantum coherence to align the body’s hidden...
Redundancy and Resilience
Seth Godin argues that when a task is critical, leaders should not simply demand more effort from employees. Instead, they should build systems that generate redundant outputs, turning ordinary work into a safety net. By focusing on the underlying process...
“Too Complicated for People to Understand”
Seth Godin argues that oversimplifying ideas to make them universally understandable can trap innovation in mediocrity. He stresses the need to identify the specific audience that truly cares, rather than diluting concepts for everyone. Complexity isn’t inherently negative; it often...
Follow-Through
Seth Godin uses the sports concept of follow‑through to illustrate how consistent, confident action signals genuine commitment in business. He argues that a weak or absent finish reveals hesitation before the critical moment, undermining credibility. By showing up repeatedly—whether in...