Seth’s Blog

Seth’s Blog

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Daily riffs on marketing, leadership, and the mindset of building.

The Airplane Oath
NewsMay 13, 2026

The Airplane Oath

Seth Godin’s essay uses a near‑fatal plane incident to illustrate how a stark moment can inspire a personal oath to change careers. He recounts his friend Ty’s decision to quit a family‑pleasing job and pursue work that matters after surviving...

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Early Rejections
NewsMay 12, 2026

Early Rejections

Seth Godin’s brief essay frames early rejections as a vital signpost rather than a dead end. He argues that, in hindsight, each “no” proves perseverance was worthwhile and fuels the next creative push. While painful at the moment, rejections are...

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The Shared Tragedy of Red Queen Hiring
NewsMay 11, 2026

The Shared Tragedy of Red Queen Hiring

The article warns that many firms have fallen into a "Red Queen" hiring race, flooding job postings with thousands of applications and subjecting candidates to lengthy, multi‑round interview processes often aided by AI. While a typical executive hire now costs...

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Empathy Is Difficult
NewsMay 10, 2026

Empathy Is Difficult

Seth Godin’s latest post reminds leaders that empathy is a skill, not an afterthought. He argues that genuine empathy requires deliberate practice, can be taught, and delivers measurable business value. When organizations treat empathy as a side‑effect, they dilute its...

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The Narrow Window of Redemption
NewsMay 9, 2026

The Narrow Window of Redemption

The article repurposes the childhood five‑second rule as a metaphor for rapid error correction in innovation. It argues that small, fixable mistakes should be addressed immediately rather than ignored, because lingering errors stall progress. By treating brief windows of redemption...

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Kinds of Fast
NewsMay 8, 2026

Kinds of Fast

The piece explores multiple definitions of "fast" in professional settings, from the raw speed of a drag racer to the sustained endurance of a marathon runner, and extends the metaphor to teams, craftsmen, iterators, and followers. Each type of speed...

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Your Work Diary
NewsMay 6, 2026

Your Work Diary

Seth Godin proposes a simple five‑item work diary to be completed each day: a leadership act, a thank‑you note, a curiosity moment, a new skill, and an empathy‑building interaction. He suggests that maintaining this habit for 200 consecutive workdays can...

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Trained Equanimity and a Bias Toward Action
NewsMay 4, 2026

Trained Equanimity and a Bias Toward Action

Seth Godin’s essay reframes equanimity and a bias toward action as a combined operating system for professionals. He argues that staying calm while deliberately acting turns optimism into measurable progress. The piece urges readers to focus on the present, avoid...

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Just Like Me, But…
NewsMay 3, 2026

Just Like Me, But…

Seth Godin’s May 3, 2026 post questions the common refrain “just like me, but talented.” He argues that attributing success to innate talent lets people avoid responsibility, while framing it as “just like me, but dedicated” opens a path to purposeful effort....

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One Thing at a Time
NewsApr 30, 2026

One Thing at a Time

In his April 30, 2026 post, Seth Godin argues that multitasking is largely an illusion, describing it as a constant slicing of focus that forces us to jump between tasks. This fragmented attention, he explains, diminishes productivity and erodes mental...

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Bad Money…
NewsApr 26, 2026

Bad Money…

The piece applies Gresham’s Law to digital platforms, arguing that low‑quality or counterfeit content crowds out valuable material. It uses Substack as a case study, noting its early high signal‑to‑noise ratio that attracted readers, but now suffers from mass‑imported email...

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Courage Vs. Excuses
NewsApr 24, 2026

Courage Vs. Excuses

The piece argues that "AI" has become a convenient excuse for short‑term cost cuts, while true courage means embracing risk and purpose‑driven work. It highlights open‑source development as a concrete example of courageous strategy that builds resilience and stronger user...

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Consumers Outnumber Producers
NewsApr 23, 2026

Consumers Outnumber Producers

The article argues that consumer‑driven technology repeatedly reshapes professional fields. From desktop publishing to digital photography, medicine, and copywriting, new tools initially degrade quality but eventually create fresh opportunities for specialists. Market demand for accessibility outweighs traditional expertise, forcing producers...

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The Banal Djinni
NewsApr 22, 2026

The Banal Djinni

Seth Godin’s latest post, “The banal djinni,” warns that today’s flood of powerful technologies often ends up serving trivial needs. He likens new tech to a genie granting wishes, but notes many organizations squander its potential on simple chores. Godin...

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