TikTok Shops Expands to New EU Merchant Countries
TikTok announced that TikTok Shops will launch in Austria, Belgium, the Netherlands and Poland on June 15, extending its European footprint. The platform now serves over 100,000 European merchants across five existing markets and has seen triple‑digit daily GMV growth between August 2025 and February 2026. TikTok’s “Sell Across Europe” feature will let sellers localize listings and ship across EU borders using partnered logistics. The move follows mixed results in the UK but aims to turn in‑stream commerce into a major revenue stream.
Reddit Expands Shopify Integration Access Globally
Reddit has opened its Shopify integration to every merchant on the platform, allowing global Shopify sellers to link Reddit Ads accounts, sync product catalogs, and install a codeless Reddit Pixel. The upgrade streamlines campaign creation and data tracking, aiming to...
TikTok Drops Second Season of ‘In The Mix’ Podcast
TikTok has launched the second season of its “In The Mix” live podcast, produced with T‑Mobile. The four‑episode run, hosted by Jack Coyne of Trackstar, features exclusive interviews with Bebe Rexha, Lykke Li, Malcolm Todd and Josh Groban. The series underscores TikTok’s role in music...
YouTube Tests New Fan Engagement Option for Musicians
YouTube is piloting a "Top Fans" publishing option that restricts exclusive video clips to the top 1 % of a creator’s audience. The beta is limited to musician channels and prevents anyone outside that tier from accessing the content, even via...
Instagram Tests Interests Display on User Profiles
Instagram is piloting a new profile feature that lets users list up to five interest topics. The interests appear directly on the profile and feed into the “Your Algorithm” controls, shaping the content users see. The test echoes Meta’s earlier...
Instagram Engagement Rates Provide Insight Into Reach
Instagram chief Adam Mosseri urged marketers to prioritize engagement rates over raw reach when evaluating post performance. He explained that likes, comments, saves and especially shares signal content relevance to the algorithm, driving both connected (followers) and unconnected (non‑followers) reach....
LinkedIn Offers Guidance on B2B Product Launches
LinkedIn has released a three‑step framework to help B2B marketers launch products more effectively. The approach—Ramp, Launch, and Nurture—focuses on building credibility early, leveraging high‑impact video and employee amplification at launch, and using re‑engagement tactics to sustain momentum. LinkedIn cites...
X Looks to Improve Incentives for Original Creators
X announced a crackdown on aggregator accounts that re‑upload content to game its creator‑revenue‑share program. The platform will now strip impressions from large repost accounts and credit them to the original creators, aiming to protect author attribution. By cleaning up...
X Looks to Improve Its Incentives for Original Creators
X is tightening its creator revenue‑share program by targeting large aggregator accounts that repost content to game impressions. Head of product Nikita Bier said the platform will now identify such posts and reallocate the impressions to the original creators. The change...
LinkedIn Shares Video Creation Tips Based on Platform Trends
LinkedIn’s Creator Video newsletter outlines new best‑practice guidance for video creators, emphasizing authentic, experience‑driven content. The platform recommends posting two to five times a week, with at least two videos, to build a sustainable rhythm. LinkedIn is rolling out its...
TikTok Partners with Paul McCartney for Album Launch
TikTok announced a live Q&A with Sir Paul McCartney ahead of his new album “The Boys of Dungeon Lane,” scheduled for May 27 at 10:30 am EST. The former Beatle, who has over 1.2 million followers on the platform, will discuss the album’s inspiration and...
LinkedIn Expands Access to Crosscheck AI
LinkedIn is rolling out its AI model comparison tool, Crosscheck, to all U.S. users this week. The platform lets professionals submit any prompt and receive side‑by‑side responses from two leading AI models—drawn from OpenAI, Anthropic, Google, Microsoft and others—without revealing...
YouTube Adds New AI Remix Feature to Shorts
YouTube introduced an AI‑powered remix tool for Shorts, leveraging Google’s Omni image‑generation engine. The feature lets viewers insert themselves, pets, or custom graphics into existing short videos with a simple prompt, creating personalized versions in real time. YouTube paired the...
X Pitches Advertisers on Rising Opportunities in the App
X is revamping its ad sales pitch by highlighting a major AI‑driven upgrade to its targeting engine, which it says can better understand user behavior and boost campaign performance. The company also touts an affluent audience, with average household incomes...
X Launches Display of Active Followers to Contextualize Performance Data
X has added an active‑followers metric to its creator analytics, showing the exact number and percentage of followers who were active in the past 24 hours and a 3‑hour reach snapshot. The move aims to give creators clearer context for engagement...