Recent Posts
News•Feb 17, 2026
YouTube Reveals the Top Ad Campaigns for Super Bowl 60
YouTube’s AdBlitz showcase for Super Bowl 60 identified the most‑viewed and engaging ad campaigns across the event’s week-long window. e.l.f. Cosmetics topped the list with nearly 40 million views, while Budweiser, Michelob, Jeep, Google and Salesforce also earned top spots. The platform highlighted tactics such as early‑game teasers, nostalgic visual styles, creator collaborations, and interactive remixable ads. YouTube’s data offers brands a playbook for maximizing reach and engagement around high‑profile live events.
By Social Media Today
News•Feb 17, 2026
Reddit Reveals the Latest Trends Driving Brand Engagement
Reddit’s advertising team released a seven‑page guide outlining four emerging trends that are boosting brand engagement on the platform. The trends—nostalgia‑driven storytelling, user‑generated content social proof, niche‑inspired campaigns, and multi‑phase “unfolding” activations—are backed by community data and case studies. Brands...
By Social Media Today
News•Feb 16, 2026
Threads Adds Basketball Mini Game for NBA All-Star Weekend
Threads is making a bigger push to win over sports fans.
By Social Media Today
News•Feb 10, 2026
Meta’s Experimenting With a New Image Sharing App
The new app would be based on the Shots function that was tested on Instagram.
By Social Media Today
News•Feb 9, 2026
ByteDance Launches Impressive New AI Video Generation Tool
ByteDance has unveiled Seedance 2.0, a generative‑AI video tool now in beta on its Jimeng AI platform. The system delivers lifelike motion and higher realism than many competing models, positioning it as a potential upgrade for TikTok creators. While not...
By Social Media Today
News•Feb 9, 2026
Snapchat Launches AI-Powered Lens Promotion With Gucci
Snapchat has introduced an AI‑powered Lens in partnership with luxury fashion house Gucci, allowing users to transform their selfies into six distinct Gucci outfit styles. The generative‑AI experience goes beyond traditional AR overlays by fully reimagining the user’s image rather...
By Social Media Today
News•Feb 8, 2026
Meta’s Recurring Marketing Messages API Will End This Week
Meta will retire its recurring marketing messages feature on its Messenger API on February 10, 2026, forcing businesses to stop using the existing follow‑up notification flow. The new Marketing Messages API introduces stricter limits, extending the cooldown period from 24 to 48...
By Social Media Today
News•Feb 8, 2026
TikTok US Explains Privacy Policy Update
TikTok's new US ownership recently sparked concerns with a privacy policy update.
By Social Media Today
News•Feb 8, 2026
YouTube Shares Insights Into NFL Engagement
YouTube’s latest Culture and Trends report reveals that NFL content drives massive engagement on the platform, with fans flocking to highlights, game clips, and halftime moments. The study shows that 30 % of NFL‑related views occur during the off‑season, underscoring year‑round...
By Social Media Today
News•Feb 8, 2026
Snapchat Adds AR Effects for Super Bowl LX
A range of ways for Snapchatters to engage with the game.
By Social Media Today
News•Feb 5, 2026
Threads Looks to Tap Into Super Bowl Engagement
Meta is turning the Super Bowl into a launchpad for Threads, installing a branded studio in the NFL media center to host podcasters and creators. The move aims to cement Threads as the go‑to venue for real‑time sports conversation, building...
By Social Media Today
News•Feb 5, 2026
TikTok Offers Enhanced Shops Promotion Program
TikTok introduced the Smart Promotion program on Jan 20, 2026, replacing its Co‑funded Promotion model. The initiative co‑invests marketing spend with merchants, guarantees a 5× return on investment and reports a 70% GMV boost during Black Friday. Fees are streamlined to 3.5%,...
By Social Media Today
News•Feb 5, 2026
X Calls on Users to Submit Grok-Generated Video for Super Bowl Promotion
X is launching a $1 million contest inviting users to create Grok‑generated video ads for its upcoming Super Bowl promotion. Participants must use the newly released Grok Imagine 1.0 engine to produce 30‑second clips that showcase the tool’s video and audio capabilities....
By Social Media Today
News•Feb 4, 2026
X Awards $1 Million to Top Article for January
X announced a $1 million cash prize for the best January article, part of a push to encourage long‑form content on the platform. The competition awarded $250 k to a self‑help piece, $250 k to a Trump‑focused analysis, and $500 k to a government‑spending...
By Social Media Today
News•Feb 4, 2026
Will Increased Scrutiny on X Lead to More Problems for Musk and Co.?
Elon Musk’s platform X is encountering heightened regulatory scrutiny worldwide, with several jurisdictions imposing new restrictions and monetary penalties. The European Union’s Digital Services Act, U.S. antitrust probes, and emerging Asian data‑privacy rules are converging on the company. Musk has...
By Social Media Today
News•Feb 4, 2026
Meta’s Testing a Standalone AI Video App
Meta says that content being generated via its Meta AI app has tripled year-over-year.
By Social Media Today
News•Feb 4, 2026
YouTube Expands Auto-Dubbing to All Creators
YouTube is rolling out its auto‑dubbing feature to all creators, expanding language support from eight to twenty‑seven. The tool automatically translates videos and lets creators review scripts before publishing. New “Expressive Speech” AI adds emotional nuance in eight languages, and...
By Social Media Today
News•Feb 4, 2026
Reddit Expands Beta Testing of Reminder Ads
Reddit's Reminder Ads give you a secondary opportunity to prompt users about your events.
By Social Media Today
News•Feb 3, 2026
X Adds Images to In-Stream Polls
X has launched a new feature that lets users attach images to each option in in‑stream polls. The visual poll format mirrors similar tools on platforms like Facebook, aiming to make polls more eye‑catching and interactive. Users add images via...
By Social Media Today
News•Feb 3, 2026
Downloads of TikTok Alternatives Slow in the US
TikTok’s U.S. joint venture resolved a data‑center outage, restoring service after a week of zero‑view counts and restricted searches. The brief controversy sparked a surge in downloads for alternatives like UpScrolled and Skylight Social, but both have since slipped back...
By Social Media Today
News•Feb 3, 2026
LinkedIn Shares Key Trends in B2B Marketing
LinkedIn’s latest B2B marketing report highlights a shift toward human‑centric content, emphasizing video, events, and creator‑driven storytelling. The platform reports that 75% of decision‑makers view thought‑leadership pieces as more trustworthy than traditional product materials. Employee advocacy amplifies reach, with staff...
By Social Media Today
![2026 Social Media Benchmarks [Infographic]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://hixhlmpcokxhartfkpyi.supabase.co/storage/v1/object/public/images/thumbnails/5919526f829cda574f17133163905ad3.webp)
News•Feb 3, 2026
2026 Social Media Benchmarks [Infographic]
Socialinsider released its 2026 social media benchmarks, analyzing 70 million posts across TikTok, Instagram, Facebook, and X. The report shows TikTok’s engagement rate climbing to 3.70%, a 49% year‑over‑year increase, while Instagram remains flat at 0.48% and Facebook slips to 0.15%....
By Social Media Today
News•Feb 2, 2026
TikTok Shares Insight Into Effective Ad Measurement Approaches
TikTok, together with Ebiquity, released a research report showing that its premium ad formats generate substantially higher revenue per thousand impressions than standard inventory. Econometric analysis of UK brands isolates TikTok’s incremental sales lift, revealing a 3‑4× revenue advantage for...
By Social Media Today
News•Feb 1, 2026
TikTok Announces ‘TikTok Live Fest’ Event
TikTok announced its first large‑scale Live Fest, scheduled for February 12 at Planet Hollywood in Las Vegas. Emmy‑winner Keke Palmer will host a showcase that mixes Hollywood star Demi Lovato with top global TikTok creators and competition winners across multiple creator leagues. The...
By Social Media Today
News•Feb 1, 2026
TikTok Announces Creator Showcase for Black History Month
TikTok announced its 2026 Black History Month showcase, spotlighting a curated roster of #BlackTikTok creators across fashion, entertainment, sports, food and more. The platform highlighted an 11‑fold increase in unique #BlackTikTok posts since 2020 and promised in‑app exposure, branded‑account promotion,...
By Social Media Today
News•Feb 1, 2026
Meta Announces Discovery Improvements for Creator Marketplace
Meta has upgraded its Creator Marketplace with smarter recommendation engines that surface creators who have previously engaged with a brand, tagged its products, or shown explicit interest. The platform now includes a “Similar Creators” search that mirrors top‑performing past partners...
By Social Media Today
News•Jan 29, 2026
X Announces Partnership with WBD for Winter Olympics
X has struck a partnership with Warner Brothers Discovery to deliver exclusive Winter Olympics content across Europe and the U.K. The deal merges X’s real‑time sports conversation engine with Eurosport and TNT Sports broadcast feeds, while integrating HBO Max and discovery+ streams. Brands...
By Social Media Today
News•Jan 29, 2026
LinkedIn Continues to Add Users, Revenue
LinkedIn’s latest quarter posted a record $5 billion in revenue, marking the first time the platform crossed that threshold. Membership climbed to 1.3 billion, with double‑digit growth reported across new regions. Active‑user estimates hover around 450 million, roughly 36 % of the EU base,...
By Social Media Today
News•Jan 29, 2026
Snapchat Shares Data on How Its Users Seek Info on Financial Products
Snapchat released a study with Ipsos of 1,100 U.S. daily social users who hold or seek financial products. The data shows daily Snapchat users hold more products and are 1.4 times more likely to take a new financial product within...
By Social Media Today
News•Jan 29, 2026
Social Media Marketing Outlook 2026: What to Expect in the Year Ahead
The 2026 Social Media Marketing Outlook predicts short‑form video will cement its role as the primary brand engagement tool, while platforms like Reddit face growing user resistance to advertising. Algorithmic shifts are expected to heighten tension between creators and networks,...
By Social Media Today
News•Jan 28, 2026
Canadian Government Looks to Bring News Content Back to Facebook
Two and a half years after Meta blocked Canadian news, the Canadian government is negotiating with Meta to restore news content on Facebook and Instagram as part of revisions to the Online News Act. The original act would have forced...
By Social Media Today
News•Jan 28, 2026
Google Launches New Google Ads Insights Podcast
Google has introduced the "Ads Decoded" podcast, hosted by Ads Product Liaison Ginny Marvin, to bridge marketers with the Google Ads product teams. The series will feature interviews covering the latest trends such as AI, SEO, and analytics. The debut...
By Social Media Today
News•Jan 27, 2026
X Launches ‘Brand Ranx’ to Measure Super Bowl Ad Response
X has launched Brand Ranx, a new mini‑site that tracks Super Bowl ad performance using real‑time discussion on its platform. The tool ranks campaigns in four categories—most loved, most talked about, most shared, and most disruptive outside TV—mirroring Twitter’s former...
By Social Media Today
News•Jan 27, 2026
Edits Gets Simplified Copy and Paste, Improved Track Linking
Meta’s Edits app introduced a copy‑and‑paste feature for fonts and clips, enabling creators to maintain visual consistency across projects while saving time. A new drop‑down menu centralizes access to guides, frames, and snapping tools, simplifying the mobile editing workflow. The...
By Social Media Today
![LinkedIn Shares Tips on How to Boost Organic Posts [Infographic]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://hixhlmpcokxhartfkpyi.supabase.co/storage/v1/object/public/images/thumbnails/bf0ec38bafdf50231836edfbd95f9d5c.webp)
News•Jan 26, 2026
LinkedIn Shares Tips on How to Boost Organic Posts [Infographic]
LinkedIn has published an infographic detailing how marketers can use its paid “Boost” feature to amplify organic posts, mirroring Facebook’s simple boost workflow. The tool now supports boosting content created by other members, extending reach beyond a brand’s own updates....
By Social Media Today
News•Jan 26, 2026
Are Social Platform Subscriptions Becoming More Accepted?
Elon Musk predicts paid social will dominate, citing X Premium’s modest 1.5 million subscribers as a proof‑of‑concept. Major platforms—Meta, Snapchat, LinkedIn, YouTube—have launched or expanded subscription tiers that offer verification, ad‑free viewing, and exclusive tools. These add‑ons serve dual purposes: new...
By Social Media Today
News•Jan 26, 2026
The Analytics Blind Spot: Why 70% of Marketers Can’t Prove Social Media ROI (and How to Fix It)
Only 30% of marketers can prove social media’s business impact, leaving 70% stuck with vanity metrics. The root cause is fragmented data and simplistic attribution that obscure ROI. Experts recommend consolidating analytics, tailoring ROI definitions, and building multi‑touch attribution while...
By Social Media Today
![What Is Human-First Marketing? [Infographic]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://hixhlmpcokxhartfkpyi.supabase.co/storage/v1/object/public/images/thumbnails/592552693bf02122ca5bee9dec752a93.webp)
News•Jan 26, 2026
What Is Human-First Marketing? [Infographic]
Human‑first marketing shifts focus from product features to the personal benefits a brand delivers, emphasizing empathy and storytelling. The article warns that AI‑generated content can dilute authentic connections, making audience‑centric messaging essential for performance. Giraffe Social Media’s infographic offers practical...
By Social Media Today
News•Jan 25, 2026
Pinterest Adds Media Planner to Help You Manage Your Ad Campaigns
Pinterest has launched a native Media Planner within its Ads Manager, giving marketers a single dashboard to design, estimate, and model upper‑funnel campaigns. The tool lets advertisers explore high‑value audience segments, forecast impressions, reach, CPM and CPC by country, and...
By Social Media Today
News•Jan 22, 2026
X Experiments with Paid Promotion Tags In-Stream
X is testing in‑stream paid‑partnership tags that would let creators flag sponsored content directly within the feed. The feature would replace manual #ad disclosures with an automated tag, potentially offering brands performance analytics similar to those on rival platforms. This...
By Social Media Today
News•Jan 22, 2026
Threads Experiments With Animated Stickers in Posts
Threads is experimenting with animated, GIF‑style stickers that can be embedded directly in user posts, appearing as moving emojis within the main feed. The feature differs from the existing native GIF attachment, which places a separate panel in the composer....
By Social Media Today
News•Jan 22, 2026
Google Adds Search Data to Demand Gen Campaigns, Improved CTV Conversion
Google’s latest Demand Gen updates could help you drive improved response.
By Social Media Today
News•Jan 21, 2026
Instagram Tests Changing ‘Following’ Display to ‘Friends’
Instagram is piloting a profile redesign that swaps the traditional “Following” count with a “Friends” metric, showing only users who follow each other. The small‑scale test, confirmed by Instagram to Business Insider, aims to make reciprocal connections more visible. The...
By Social Media Today
News•Jan 21, 2026
TikTok Adds More Control Options to Smart+ Campaigns
TikTok has upgraded its AI‑driven Smart+ campaigns with new creative‑selection and management tools. The Auto‑select feature scans existing ads and creator content to recommend top‑performing creatives automatically. Advertisers can now preview every possible creative combination in Ads Manager and use...
By Social Media Today