Pinterest Adds Media Planner to Help You Manage Your Ad Campaigns
Pinterest has launched a native Media Planner within its Ads Manager, giving marketers a single dashboard to design, estimate, and model upper‑funnel campaigns. The tool lets advertisers explore high‑value audience segments, forecast impressions, reach, CPM and CPC by country, and compare budget‑flight scenarios. Its functionality mirrors Meta’s Ad Manager, reducing the need for external spreadsheets. The rollout arrives as Pinterest reports a record 600 million monthly active users, many of whom browse with purchase intent.
X Experiments with Paid Promotion Tags In-Stream
X is testing in‑stream paid‑partnership tags that would let creators flag sponsored content directly within the feed. The feature would replace manual #ad disclosures with an automated tag, potentially offering brands performance analytics similar to those on rival platforms. This...
Threads Experiments With Animated Stickers in Posts
Threads is experimenting with animated, GIF‑style stickers that can be embedded directly in user posts, appearing as moving emojis within the main feed. The feature differs from the existing native GIF attachment, which places a separate panel in the composer....
Google Adds Search Data to Demand Gen Campaigns, Improved CTV Conversion
Google’s latest Demand Gen updates could help you drive improved response.
Instagram Tests Changing ‘Following’ Display to ‘Friends’
Instagram is piloting a profile redesign that swaps the traditional “Following” count with a “Friends” metric, showing only users who follow each other. The small‑scale test, confirmed by Instagram to Business Insider, aims to make reciprocal connections more visible. The...
TikTok Adds More Control Options to Smart+ Campaigns
TikTok has upgraded its AI‑driven Smart+ campaigns with new creative‑selection and management tools. The Auto‑select feature scans existing ads and creator content to recommend top‑performing creatives automatically. Advertisers can now preview every possible creative combination in Ads Manager and use...
YouTube’s CEO Outlines Key Areas of Focus for 2026
YouTube CEO Neal Mohan unveiled the platform’s 2026 roadmap, emphasizing AI‑driven creator tools, new Shorts formats, and expanded commerce. Over one million channels already use YouTube’s AI suite daily, and the company will roll out AI‑generated Shorts, text‑prompt games, and...
FTC Announces Appeal in Meta Antitrust Case
The Federal Trade Commission announced it will appeal the November district‑court ruling that rejected its antitrust case against Meta. The lawsuit, filed in 2020, alleges that Meta’s acquisitions of Instagram and WhatsApp were intended to neutralize competition and should result...
Meta Adds More Languages to AI Translations for Reels
Meta has expanded its AI‑powered translation feature for Instagram Reels, adding Bengali, Tamil, Telugu, Marathi and Kannada to the existing English, Hindi, Portuguese and Spanish options. The new languages focus on India, now Meta’s largest single market for Facebook and...
X Publishes AI-Powered Algorithm Code
Elon Musk’s X has finally published the source code for its AI‑driven “For You” feed on GitHub, revealing the new Thunder and Phoenix ranking modules. The algorithm, fully AI‑powered since November, blends posts from followed accounts with machine‑learned recommendations based...
![The Rise of Gen AI Apps [Infographic]](https://hixhlmpcokxhartfkpyi.supabase.co/storage/v1/object/public/images/thumbnails/0bba91b48eca0a5003b92a071cff6318.webp)
The Rise of Gen AI Apps [Infographic]
A Visual Capitalist infographic, using Sensor Tower data, shows generative‑AI apps have surged to become among the most downloaded mobile tools, trailing only utilities, banking and social media. Practical guidance tops the usage chart, with search and writing assistance in...
TikTok Adds Teen Safety Measures in EU, Outlines Economic Contribution
TikTok announced a rollout of enhanced age‑verification tools across Europe to block users under 13, adding facial‑age estimation, credit‑card checks and government ID verification. The platform says the new system, built on behavior analysis and specialist moderation, follows a pilot...
Meta Says That the Science Does Not Support Teen Social Media Bans
Meta pushed back against proposals to ban teens from its platforms, arguing that scientific research shows teen mental health is shaped by many factors beyond social media. The company cited the 2024 National Academies report, which acknowledges both risks and...
X Announces $1 Million Prize For Top X Article This Month
X announced a $1 million prize for the most popular long‑form article posted on the platform before Jan 30, targeting U.S. X Premium subscribers. The winning piece must be original, at least 1,000 words, and judged primarily on verified Home Timeline impressions....
TikTok Adds More AI-Powered Tools To Assist TikTok Shop Merchants
TikTok is expanding its Shop platform with a suite of AI‑powered tools aimed at simplifying product promotion. The new AI Fashion Video Maker turns static images into polished videos with voiceovers and music in minutes. AI dubbing generates scripts and...
Pinterest Launches 2026 Planning Guide
Pinterest has released its 2026 Marketing Moments Guide, outlining key calendar, life and big events for brands to align their campaigns. The guide highlights that the platform’s 600 million monthly active users primarily come to shop, and that seasonal searches start...
YouTube Adds More Promote Targeting Options, Image-To-Video AI
YouTube is expanding its Promote in‑stream boosting tool with interest‑based audience targeting, letting creators aim clips at gamers, beauty fans, travelers and more. The new flow, currently desktop‑only, will soon appear on mobile. Simultaneously, YouTube is testing “Ingredients,” an AI‑driven...
Pinterest Highlights Trending Colors for 2026
Pinterest released its 2026 Palette report, highlighting five colors—Cool Blue, Jade, Plum Noir, Wasabi, and Persimmon—that it expects to dominate visual trends. The selections are based on a year‑long analysis of user searches and save activity within the platform. Pinterest...