Liga MX Signs Deal to Return to EA Sports FC Video Game
Liga MX has signed a licensing agreement with EA Sports to return to the EA Sports FC series, beginning with FC 27 slated for September. The contract runs through June 2029 and reportedly offers higher compensation than the league’s prior deal with Konami. The league‑level pact may not cover all 18 clubs, as some rights remain with individual teams, and it is non‑exclusive, allowing additional video‑game partnerships. The announcement comes as EA prepares for a $55 billion leveraged buyout while grappling with a slowdown in live‑services revenue.
Sporticast: What Arsenal’s Win Means for EPL’s American Owners
Arsenal clinched its first Premier League title in 22 years, a triumph that highlights the growing influence of American ownership in English soccer. The club is part of Kroenke Sports & Entertainment, whose portfolio—including the Los Angeles Rams, Denver Nuggets and...
Arctos’ Browns Investment Latest in 30+ Team Portfolio
Arctos Partners received NFL approval to purchase an initial 3% stake in the Cleveland Browns, valuing the franchise at roughly $9 billion. The investment is the first tranche of a planned 10% ownership and will help finance the Browns' $2.6 billion new...
Sporticast: How to Interpret a Knicks/Rangers Spinoff
MSG Sports filed a Form 10 registration statement to spin off the New York Knicks and New York Rangers into separate publicly‑traded companies. The move follows a valuation clash: analysts peg the two franchises at roughly $13.5 billion, well above MSG’s $8.5 billion market cap....
Knicks, Rangers Split Advances With SEC Filing
Madison Square Garden Sports (MSGS) filed a Form 10 registration statement to spin off its New York Rangers from the Knicks, a move the board approved in February to unlock shareholder value. The split is expected to be tax‑free for shareholders, though...
Why Teams Don’t Just Lose—They Change
The column explains how repeated pressure can cause a collective team collapse, where athletes shift from a goal‑oriented mindset to a prevention‑focused one, mirroring a pike that learns not to strike after hitting a glass barrier. Research by Vanessa Wergin...
NFL Brings in the Nickel Package as a Defense Against Streaming Beefs
The NFL reiterated that broadcast TV remains central to its distribution while expanding its streaming partnership with Netflix, adding three additional game windows and the NFL Honors presentation under a four‑year extension. Netflix, with roughly 90 million U.S. and Canadian subscribers...
Thousands in Jockey Sponsorship Value at Stake in Preakness
The upcoming Preakness Stakes puts millions of dollars of jockey sponsorship value on the line as José Ortiz eyes a historic Triple Crown ride on Chip Honcho. Apex Marketing Group estimates that logo placement on a winning jockey’s pant leg...
Sportico Transactions: Moves and Mergers Roundup for May 15
Sportico’s weekly roundup highlights a wave of high‑value deals across U.S. sports. McDonald’s inked a $750 million naming‑rights agreement for Chicago Fire’s new stadium, while Manchester City Women opened a £10 million ($13.4 million) state‑of‑the‑art training complex. Stephen Curry and Erick Peyton launched a...
ESPN’s YouTube Clip Crew Built an Empire With Billions of Views
ESPN has turned sports highlights into a core product, amassing over 100 billion YouTube views and maintaining the largest U.S. TikTok sports brand with nearly 58 million followers. The network operates a dedicated clipping team that creates multiple formats for each broadcast,...
Top NFL Game Broadcasts: Projected TV Ratings Leaders for 2026-27
The 2026‑27 NFL schedule projects the Dallas Cowboys and Kansas City Chiefs as the league’s biggest TV magnets, with the Cowboys slated for up to 11 national telecasts, including six primetime slots. Thanksgiving Day’s Eagles‑at‑Cowboys matchup is expected to draw...
Gotham FC in Advanced Talks to Move to NYCFC’s New Queens Stadium
Gotham FC is in advanced negotiations to relocate its home games to NYCFC’s new Etihad Park stadium in Queens, a $780 million, 25,000‑seat venue slated to open for the 2027‑28 MLS season. The move would shift the NWSL club from Sports...
Nike Sued for Refunds Over Trump’s Illegal Tariff Price Hikes
A consumer filed a lawsuit in an Oregon federal court alleging Nike overcharged for Vomero sneakers after President Trump’s International Emergency Economic Powers Act (IEEPA) tariffs, which were later ruled illegal by the Supreme Court. The complaint seeks a nationwide...
Canadian Soccer Media Firm Finally Escapes Rogers’ TV Bottleneck
A Federal Court of Appeal has dismissed Rogers Communications’ appeal of the CRTC’s 2023 decision, clearing the way for OneSoccer to be carried on Rogers’ linear television platforms. The ruling grants the Canadian Premier League (CPL) access to millions of...
As College Sports Roils, an Apparel Company Pitches Its Stressed Stock
Digital Brands Group (DBGI) is pushing its Avo apparel brand into the college NIL market, claiming to have raised over $17 million for athletes across seven Power‑Five programs. The micro‑cap has relied heavily on debt and equity issuances, doubling its share...