NASCAR’s Reset Has It Yelling ‘Hell Yeah’ Ahead of Daytona 500
NASCAR entered the 2024 season after settling a 16‑month charter dispute that secured permanent slots for teams and a leadership transition following the commissioner’s exit. The series unveiled a revamped 2026 playoff format, eliminating automatic qualifications for race winners and emphasizing a ten‑race championship stretch. Amid a 14% drop in 2025 TV ratings, NASCAR is intensifying its marketing, fan‑experience investments, and exploring new race locations from Canada to Europe. The Daytona 500 now serves as the launchpad for this renewed growth agenda.
As Ilia Malinin Skates, the QuadGod Trademark Waits
Ilia Malinin, the 21‑year‑old figure‑skating phenom known as "QuadGod," has one trademark application left – for apparel, costumes and clothing – which is now in a 30‑day public review period. Two earlier requests for skating equipment and entertainment services were...
Sportico Transactions: Moves and Mergers Roundup for Feb. 13
The Feb. 13 Sportico Transactions roundup reported a wave of senior‑level appointments across the sports media landscape, including DAZN’s hiring of Dave Stratton as EVP of Marketing and CAA’s addition of gaming‑focused consultant Christopher Erb. It also announced a new sponsorship...
DraftKings Stock Tumbles on New Full-Year Revenue Estimate
DraftKings' shares fell 13% after the company reported fourth‑quarter earnings and issued FY2026 revenue guidance that missed analysts' expectations. Revenue reached $2 billion, matching consensus, while earnings per share rose to $0.25 versus the $0.16 forecast. The 2026 sales outlook of...