Startup CPG

Inventory Management 101: What Every Growing Brand Needs To Know with Cin7 | Startup CPG Webinar

The Startup CPG webinar introduced inventory management fundamentals for fast‑growing consumer brands, with Cin7 demonstrating how a unified platform can replace ad‑hoc spreadsheets. Kenny outlined why inventory is essentially cash, emphasizing that excess stock ties up capital and inflates 3PL fees, while real‑time stock visibility averts overselling and costly rush orders. Key insights covered lead‑time analysis, demand forecasting, SKU rationalization, and the need to treat each sales channel—Amazon, Shopify, Walmart—separately because fee structures and margins differ. The speakers stressed setting reorder points early, tracking batch numbers and expiration dates, and building strong supplier relationships to negotiate better terms. Examples included Austin from Real Z illustrating a brand that scaled by consolidating orders in Cin7, and the cautionary tale of companies stuck on spreadsheets that eventually faced data silos and staffing risks. The presenters also highlighted a limited‑time 50%‑off three‑month Cin7 offer for attendees. The overarching implication is clear: adopting an integrated inventory/ERP solution early prevents entrenched manual processes, improves cash flow, and provides a single source of truth for profitability across multiple channels, enabling brands to focus on growth rather than firefighting stock issues.