Colorado Time Systems Introduces CTS AquaSync for Real-Time Aquatic Live Streaming
Colorado Time Systems, a PlayCore company, launched CTS AquaSync, a software that integrates real‑time timing and scoring data into live‑streamed aquatic events. The solution works with existing CTS timing platforms like Gen7 and System 6 and outputs graphics via NDI, compatible with OBS and vMix, requiring no extra hardware. AquaSync provides broadcast‑style overlays for swimming, diving and water polo, delivering instant results to athletes, coaches and fans. The launch expands CTS’s portfolio beyond pool‑deck hardware into digital broadcasting.
James Hickman Named CEO of Swimming New South Wales
Swimming New South Wales has appointed former Olympian James Hickman as its new chief executive officer, effective April 27. Hickman, who spent the past three years as chief commercial and marketing officer, is credited with boosting financial performance, participation and...
JOLYN Tabbed as Swimsuit Partner for Upcoming ‘Baywatch’ Reboot
Celebrated performance swimwear brand JOLYN has been named the official category partner for the first season of FOX and Fremantle’s Baywatch reboot. The company will co‑design and produce three iconic red one‑piece swimsuits using its Foreverever® high‑performance fabric, plus men’s...
Jan Prins’ Book, Freestyle Biomechanics, a Must-Read for Coaches
Jan Prins, Ph.D., a veteran swim scientist and former Indiana University assistant to Doc Counsilman, has published *Freestyle Biomechanics*, a detailed manual that dissects every element of the freestyle stroke. Drawing on elite‑athlete data captured with wearable sensors and advanced motion‑analysis...
New Documentary Celebrates History of Morgan State Swimming
"Against the Tide: The Story of the Morgan State Swimming Program" premieres this week, chronicling the university’s men’s and women’s swimming and diving team from 1952 to 1976. During that era the Bears captured eight CIAA and MEAC titles, a...
Lauren Cox Talks About Change Of Mindset & Adam Peaty’s Influence Ahead Of British Championships
Two years after missing the Paris Olympics, British backstroker Lauren Cox rebounded to become a European short‑course champion and set a new national record of 27.15 seconds in the 50 m backstroke. Her confidence surged after winning gold in Lublin and...
Coaching Has Gotten More Complicated; It Doesn’t Have to Stay That Way
MAKO, a swim‑specific coaching platform, consolidates workout planning, video analysis, athlete wellness, and performance dashboards into a single ecosystem. Built by coaches, it uses familiar terminology and eliminates the need for multiple logins and spreadsheet exports. The app offers a...
Travel + Leisure Co. Announces Sponsorship of Rising Swimming Star Rylee Erisman
Travel + Leisure Co. (NYSE:TNL) announced a sponsorship agreement with USA National Team swimmer and World Junior Champion Rylee Erisman. The partnership will fund Erisman’s training and competition while the company shares her story across its travel‑focused media channels. Erisman,...
From DI Champion to Swim School Owner: Inside a Cal Swimmer’s Learn to Swim Approach
Silver Bear Swim Academy, founded by former Cal swimmer Katie Hall and three‑time Ironman Tim Hall, offers a structured learn‑to‑swim curriculum that prioritizes water safety and confidence from infancy through pre‑team. The program fills a market gap where 80% of...
Train in Hawaii With Olympic Coach Mark Schubert: Exclusive Summer Swim Camp
The Mark Schubert Hawaii Swim Camp offers competitive swimmers a two‑week intensive training experience on Oahu in July 2026. Coached by Olympic veteran Mark Schubert, the program emphasizes technique, video analysis, race strategy, speed work, and mental preparation. Participants can...
The Local Ecosystem: How B2B Partnerships Can Double Your Swim Club Membership
Traditional flyer distribution is no longer effective for swim‑club recruitment, especially in school environments where gatekeepers demand formal engagement. Club managers are urged to treat their facilities like CEOs, expanding beyond a single swimming program into a diversified aquatic portfolio...
THEMAGIC5 Names David Shackley as Chief Marketing Officer
THEMAGIC5, the Copenhagen‑based custom‑fit swim goggle maker, announced David Shackley as its first Chief Marketing Officer. Shackley, a former senior marketer at Marriott International and Apple, will steer brand strategy, marketing and community growth as the company scales globally. The...
Guest Editorial: The Pool as a Place of Peace
Jordan Fargo, a U.S. Masters assistant coach, writes about how swimming helped him cope with his father's death, turning the pool into a therapeutic sanctuary. He cites research showing swimming reduces stress, anxiety, and depression, and argues that many competitive...
Alex Walsh Withdraws From Westmont Pro Series Stop Because of Illness
Olympic medalist Alex Walsh has withdrawn from the Pro Swim Series stop in Westmont due to illness. She announced the scratch on social media, emphasizing a quick recovery to stay on track for the upcoming China Open. Walsh had entered...
Carson Foster Flashes Strong Breaststroke Performance at Pro Series
Carson Foster posted a 2:11.62 finish in the 200‑meter breaststroke at the USA Swimming Pro Series stop in Westmont, Illinois, earning fourth place behind teammate Leon Marchand. The swim marked a personal best by nearly three seconds, improving on his...