Travel + Leisure Co. Announces Sponsorship of Rising Swimming Star Rylee Erisman
Travel + Leisure Co. (NYSE:TNL) announced a sponsorship agreement with USA National Team swimmer and World Junior Champion Rylee Erisman. The partnership will fund Erisman’s training and competition while the company shares her story across its travel‑focused media channels. Erisman, a University of California, Berkeley student, is slated to compete at the upcoming Pan Pacific Championships. The deal underscores Travel + Leisure’s strategy of aligning its leisure‑travel brands with athletes who embody exploration and resilience.
From DI Champion to Swim School Owner: Inside a Cal Swimmer’s Learn to Swim Approach
Silver Bear Swim Academy, founded by former Cal swimmer Katie Hall and three‑time Ironman Tim Hall, offers a structured learn‑to‑swim curriculum that prioritizes water safety and confidence from infancy through pre‑team. The program fills a market gap where 80% of...
Train in Hawaii With Olympic Coach Mark Schubert: Exclusive Summer Swim Camp
The Mark Schubert Hawaii Swim Camp offers competitive swimmers a two‑week intensive training experience on Oahu in July 2026. Coached by Olympic veteran Mark Schubert, the program emphasizes technique, video analysis, race strategy, speed work, and mental preparation. Participants can...
The Local Ecosystem: How B2B Partnerships Can Double Your Swim Club Membership
Traditional flyer distribution is no longer effective for swim‑club recruitment, especially in school environments where gatekeepers demand formal engagement. Club managers are urged to treat their facilities like CEOs, expanding beyond a single swimming program into a diversified aquatic portfolio...
THEMAGIC5 Names David Shackley as Chief Marketing Officer
THEMAGIC5, the Copenhagen‑based custom‑fit swim goggle maker, announced David Shackley as its first Chief Marketing Officer. Shackley, a former senior marketer at Marriott International and Apple, will steer brand strategy, marketing and community growth as the company scales globally. The...
Guest Editorial: The Pool as a Place of Peace
Jordan Fargo, a U.S. Masters assistant coach, writes about how swimming helped him cope with his father's death, turning the pool into a therapeutic sanctuary. He cites research showing swimming reduces stress, anxiety, and depression, and argues that many competitive...
Alex Walsh Withdraws From Westmont Pro Series Stop Because of Illness
Olympic medalist Alex Walsh has withdrawn from the Pro Swim Series stop in Westmont due to illness. She announced the scratch on social media, emphasizing a quick recovery to stay on track for the upcoming China Open. Walsh had entered...
Carson Foster Flashes Strong Breaststroke Performance at Pro Series
Carson Foster posted a 2:11.62 finish in the 200‑meter breaststroke at the USA Swimming Pro Series stop in Westmont, Illinois, earning fourth place behind teammate Leon Marchand. The swim marked a personal best by nearly three seconds, improving on his...