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News•Mar 2, 2026
The Step-by-Step Guide to Brand Elevation | Case Study
Fashion brands are moving upmarket to defend against ultra‑low‑cost rivals like Shein and Temu, while premium labels are encroaching on traditional luxury territory. Retailers are adding higher‑margin items to offset inflation‑driven cost pressures. Successful elevation requires coordinated upgrades across product, pricing, marketing, and store experience, turning perceived value into pricing power. Missteps—such as abrupt price hikes—can alienate shoppers and erode sales, as seen with Burberry and Michael Kors.
By The Business of Fashion (BoF)
News•Feb 26, 2026
Puma CEO Cites $260 Hyrox Sneaker as Early Step in Turnaround
Puma CEO Arthur Hoeld is steering a turnaround by slashing staff, buying back excess inventory, and spotlighting a new training division. The company launched the $260 Puma X Hyrox Deviate Nitro Elite, its first shoe built specifically for the Hyrox fitness competition. Hoeld calls the...
By The Business of Fashion (BoF)
News•Feb 25, 2026
Charlotte Tilbury CEO Demetra Pinsent Exits the Brand
Charlotte Tilbury chief executive Demetra Pinsent will leave the luxury cosmetics brand after 14 years, with her last day set for February 26. Founder Charlotte Tilbury will assume both creative and commercial leadership as president, chairman, and chief creative officer. Pinsent helped grow the company...
By The Business of Fashion (BoF)
News•Feb 25, 2026
Croissant Raises $28 Million in New Funding
Croissant, a resale‑value app for fashion shoppers, announced a $28 million funding round, split evenly between equity and debt, bringing its total capital raised to $52 million. The round was led by fintech platform Portage, which also backed the company’s 2023 seed...
By The Business of Fashion (BoF)
Deals•Feb 25, 2026
Croissant Raises $28M in Series A Round Led by Portage
Croissant, a fashion resale app, announced a $28 million funding round split evenly between equity and debt, bringing its total capital raised to $52 million. The round was led by fintech platform Portage, which previously provided seed funding in 2023.
The Business of Fashion (BoF)
News•Feb 24, 2026
Worldview | Asia’s Garment Factories Brace for Renewed Tariff Chaos
Asian garment factories are confronting a new wave of tariff uncertainty as the United States, European Union and regional partners reconsider duties on apparel imports. The potential reinstatement of higher tariffs threatens cost structures for manufacturers in China, while Vietnam,...
By The Business of Fashion (BoF)
News•Feb 23, 2026
Estée Lauder Eyes M&A Opportunities to Help Turnaround, CEO Says
Estée Lauder’s new CEO Stéphane de La Faverie says the company is actively exploring acquisitions to accelerate its turnaround. The strategy includes scaling emerging brands, shedding under‑performing assets, and leveraging strong early‑year fragrance sales in China. While the stock has risen over 50 percent...
By The Business of Fashion (BoF)
News•Feb 23, 2026
In London, Amiri Plans to Go Head to Head With Luxury’s Giants
Amiri is set to launch a 6,500‑square‑foot flagship on London’s Bond Street in April 2026, joining the world’s most expensive retail corridor alongside LVMH’s Rimowa and Emporio Armani. The brand reported over $300 million in sales last year and plans to...
By The Business of Fashion (BoF)
News•Feb 19, 2026
Aritzia Buys Fred Segal IP and Plans to Revive Melrose Avenue Flagship
Vancouver‑based Aritzia has purchased the Fred Segal intellectual property and will lease its 8,100‑square‑foot Melrose Avenue flagship. The retailer plans to overhaul the iconic ivy‑covered façade and transform the space into an experiential lifestyle destination. By blending Aritzia’s accessible‑luxury expertise with...
By The Business of Fashion (BoF)
News•Feb 19, 2026
Moncler Revenues Up 7% in Fourth Quarter on Strong Asia, Americas
Moncler reported a 7% rise in fourth‑quarter revenue at constant exchange rates, outpacing analyst forecasts, thanks to robust demand in Asia and the Americas. Full‑year revenue reached €3.13 billion, a 3% constant‑FX increase, while operating profit slipped marginally to €913.4 million. Founder...
By The Business of Fashion (BoF)
Deals•Feb 19, 2026
Aritzia Buys Fred Segal IP and Plans to Revive Melrose Avenue Flagship
Aritzia announced on Thursday that it has acquired the intellectual property of Los Angeles boutique Fred Segal, including a lease of the 8,100‑sq‑ft flagship on Melrose Avenue. The deal will see Aritzia transform the iconic store into an experiential destination, blending its...
The Business of Fashion (BoF)
Deals•Feb 18, 2026
Ssense Founders Approve Buyout as Transaction Closes
Luxury fashion e‑commerce platform Ssense announced that its founders have approved a buyout, finalising the transaction. The deal closed on February 18, 2026, marking a significant ownership change for the retailer.
The Business of Fashion (BoF)
Deals•Feb 17, 2026
GDA Luma Invests $30M in Pat McGrath Labs, Securing Controlling Stake
US‑based financial firm GDA Luma announced a $30 million investment in makeup‑artistry label Pat McGrath Labs, comprising $10 million debtor‑in‑possession financing and $20 million post‑emergence working capital. The deal gives GDA Luma a controlling interest, while founder Pat McGrath retains a significant stake and moves to chief creative...
The Business of Fashion (BoF)