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The Business of Fashion (BoF)

The Business of Fashion (BoF)

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Fashion/beauty brand strategy and marketing leadership

Recent Posts

Croissant Raises $28M in Series A Round Led by Portage
Deals•Feb 25, 2026

Croissant Raises $28M in Series A Round Led by Portage

Croissant, a fashion resale app, announced a $28 million funding round split evenly between equity and debt, bringing its total capital raised to $52 million. The round was led by fintech platform Portage, which previously provided seed funding in 2023.

The Business of Fashion (BoF)
Ulta Beauty’s Big Branding Play; Why Conglomerates Should Consolidate
News•Feb 19, 2026

Ulta Beauty’s Big Branding Play; Why Conglomerates Should Consolidate

Ulta Beauty’s latest branding initiative underscores a broader shift toward consolidation in the beauty sector. Record growth at niche perfume house Amouage, a surge in online fragrance sales, and the decline of traditional department‑store beauty hubs illustrate mounting pressure on...

By The Business of Fashion (BoF)
Aritzia Buys Fred Segal IP and Plans to Revive Melrose Avenue Flagship
Deals•Feb 19, 2026

Aritzia Buys Fred Segal IP and Plans to Revive Melrose Avenue Flagship

Aritzia announced on Thursday that it has acquired the intellectual property of Los Angeles boutique Fred Segal, including a lease of the 8,100‑sq‑ft flagship on Melrose Avenue. The deal will see Aritzia transform the iconic store into an experiential destination, blending its...

The Business of Fashion (BoF)
What to Do When Reddit Turns on Your Brand
News•Feb 18, 2026

What to Do When Reddit Turns on Your Brand

Reddit’s community‑driven format can quickly amplify brand criticism, forcing fashion houses to confront negative narratives in real time. The article outlines a step‑by‑step playbook: set up listening tools, engage authentically, avoid corporate jargon, and leverage AMAs or moderated threads to...

By The Business of Fashion (BoF)
Ssense Founders Approve Buyout as Transaction Closes
Deals•Feb 18, 2026

Ssense Founders Approve Buyout as Transaction Closes

Luxury fashion e‑commerce platform Ssense announced that its founders have approved a buyout, finalising the transaction. The deal closed on February 18, 2026, marking a significant ownership change for the retailer.

The Business of Fashion (BoF)
Quince Appoints First Head of Brand Strategy and Narrative
News•Feb 17, 2026

Quince Appoints First Head of Brand Strategy and Narrative

Quince hired Dakota Kate Isaacs as its first head of brand strategy and narrative, tasking her with global positioning and storytelling to deepen consumer connections. The San Francisco‑based DTC retailer has doubled sales to over $700 million, yet still battles a dupe‑maker...

By The Business of Fashion (BoF)
GDA Luma Invests $30M in Pat McGrath Labs, Securing Controlling Stake
Deals•Feb 17, 2026

GDA Luma Invests $30M in Pat McGrath Labs, Securing Controlling Stake

US‑based financial firm GDA Luma announced a $30 million investment in makeup‑artistry label Pat McGrath Labs, comprising $10 million debtor‑in‑possession financing and $20 million post‑emergence working capital. The deal gives GDA Luma a controlling interest, while founder Pat McGrath retains a significant stake and moves to chief creative...

The Business of Fashion (BoF)

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