The Business of Fashion (BoF)

The Business of Fashion (BoF)

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Fashion/beauty brand strategy and marketing leadership

Online Resale Is Booming. Why Are So Many Users Unhappy?
NewsApr 2, 2026

Online Resale Is Booming. Why Are So Many Users Unhappy?

Online resale platforms such as ThredUp, eBay, StockX and Rebag are pivoting from broad inventories to AI‑driven, curated selections to address rising user dissatisfaction. While secondhand sales volumes continue to climb, the influx of low‑cost fast‑fashion items means resale alone...

By The Business of Fashion (BoF)
US Retail Sales Rebound in February, Beating Projections
NewsApr 1, 2026

US Retail Sales Rebound in February, Beating Projections

U.S. retail sales rebounded in February, climbing 0.6% from January after three months of decline. Clothing sales led the recovery, rising 2% month‑over‑month and 6% year‑over‑year. Department stores posted a 3% gain and health‑and‑personal‑care stores rose 2.3% month‑over‑month. The uptick...

By The Business of Fashion (BoF)
The Retailer That’s Obsessed With AI | The Debrief
NewsApr 1, 2026

The Retailer That’s Obsessed With AI | The Debrief

Revolve, once famed for influencer‑driven fashion events, is reshaping its strategy around artificial intelligence. Founded by software engineers, the company treats e‑commerce as a data science problem, building proprietary AI tools rather than buying off‑the‑shelf solutions. Its new AI‑powered search...

By The Business of Fashion (BoF)
Dolce & Gabbana Gears Up for Debt Talks as Pressure Rises
NewsMar 26, 2026

Dolce & Gabbana Gears Up for Debt Talks as Pressure Rises

Dolce & Gabbana is reopening negotiations with its lenders to ease covenant pressure on roughly €450 million ($522 million) of bank debt after a slowdown in luxury demand and heightened geopolitical uncertainty. The Italian fashion house, advised by Rothschild & Co., is...

By The Business of Fashion (BoF)
Tim Blanks to Be Honoured at Canadian Arts & Fashion Awards
NewsMar 26, 2026

Tim Blanks to Be Honoured at Canadian Arts & Fashion Awards

Fashion journalist Tim Blanks will be honored with the Vanguard Award at the Canadian Arts & Fashion Awards (CAFA) gala in Montreal on April 23. The ceremony, a marquee event for Canada’s fashion ecosystem, also recognizes designer Sophie Theallet, Groupe Dynamite CEO Andrew Lutfy, and...

By The Business of Fashion (BoF)
Is AI Antithetical to Luxury?
NewsMar 25, 2026

Is AI Antithetical to Luxury?

Alibaba announced an aggressive $100 billion AI revenue target for the next five years, building on its $53 billion multi‑year AI investment. Nvidia unveiled RealFit, a physics‑based virtual‑try‑on platform in partnership with Catches, signaling deeper AI integration in fashion retail. Across the...

By The Business of Fashion (BoF)
Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
NewsMar 5, 2026

Gap Sales Miss Expectations After Old Navy, Athleta Fall Short

Gap Inc. posted fourth‑quarter revenue of $4.2 billion, falling short of Bloomberg’s consensus. Old Navy and Athleta missed comparable‑sales targets, while Gap and Banana Republic exceeded theirs. Despite the revenue miss, the retailer logged its eighth consecutive quarter of comparable‑sales growth,...

By The Business of Fashion (BoF)
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
NewsMar 5, 2026

Fashion Startup Founder Pleads Guilty in $300 Million Fraud

Christine Hunsicker, founder of fashion‑rental tech firm CaaStle, pleaded guilty to securities fraud for inflating the company’s revenue and cash position. Over six years she misrepresented financials, showing a $24 million operating profit that was actually under $30,000 and a $50 million...

By The Business of Fashion (BoF)
Abercrombie & Fitch Forecasts Muted Annual Sales Amid Tariff Uncertainty
NewsMar 4, 2026

Abercrombie & Fitch Forecasts Muted Annual Sales Amid Tariff Uncertainty

Abercrombie & Fitch announced it will factor a 15 percent U.S. tariff into its fiscal 2026 outlook, projecting net‑sales growth of 3‑5 percent and earnings per share between $10.20 and $11. The company estimates the tariff will shave about 70 basis points...

By The Business of Fashion (BoF)
Molly Sims’ Yse Beauty Appoints New CEO
NewsMar 3, 2026

Molly Sims’ Yse Beauty Appoints New CEO

Yse Beauty, the Gen X‑focused skincare brand founded by Molly Sims, announced Doreen Arbel as its first chief executive, effective March 30. Arbel joins from Charlotte Tilbury after leading its North American operations and brings two decades of L’Oréal experience. Her immediate mandate...

By The Business of Fashion (BoF)
Sportswear Brand On Sees Possible Boost From Lower US Tariff Rate
NewsMar 3, 2026

Sportswear Brand On Sees Possible Boost From Lower US Tariff Rate

On Holding, the Swiss sportswear brand, expects a boost from lower U.S. tariffs after the Supreme Court struck down emergency levies. The company forecast at least 23% sales growth in 2026 and a profit margin of 63%, up from 62.8%...

By The Business of Fashion (BoF)
How Thom Browne Went From an Asics Fan to a Collaborator
NewsMar 3, 2026

How Thom Browne Went From an Asics Fan to a Collaborator

Thom Browne, the New York‑based tailoring label, has launched its first partnership with sportswear giant Asics, creating a limited‑edition sneaker that blends the designer’s sleek aesthetic with Asics’ performance technology. The collaboration marks a strategic move for both brands: Browne...

By The Business of Fashion (BoF)
The Step-by-Step Guide to Brand Elevation | Case Study
NewsMar 2, 2026

The Step-by-Step Guide to Brand Elevation | Case Study

Fashion brands are moving upmarket to defend against ultra‑low‑cost rivals like Shein and Temu, while premium labels are encroaching on traditional luxury territory. Retailers are adding higher‑margin items to offset inflation‑driven cost pressures. Successful elevation requires coordinated upgrades across product,...

By The Business of Fashion (BoF)
Puma CEO Cites $260 Hyrox Sneaker as Early Step in Turnaround
NewsFeb 26, 2026

Puma CEO Cites $260 Hyrox Sneaker as Early Step in Turnaround

Puma CEO Arthur Hoeld is steering a turnaround by slashing staff, buying back excess inventory, and spotlighting a new training division. The company launched the $260 Puma X Hyrox Deviate Nitro Elite, its first shoe built specifically for the Hyrox fitness competition. Hoeld calls the...

By The Business of Fashion (BoF)
Charlotte Tilbury CEO Demetra Pinsent Exits the Brand
NewsFeb 25, 2026

Charlotte Tilbury CEO Demetra Pinsent Exits the Brand

Charlotte Tilbury chief executive Demetra Pinsent will leave the luxury cosmetics brand after 14 years, with her last day set for February 26. Founder Charlotte Tilbury will assume both creative and commercial leadership as president, chairman, and chief creative officer. Pinsent helped grow the company...

By The Business of Fashion (BoF)
Croissant Raises $28 Million in New Funding
NewsFeb 25, 2026

Croissant Raises $28 Million in New Funding

Croissant, a resale‑value app for fashion shoppers, announced a $28 million funding round, split evenly between equity and debt, bringing its total capital raised to $52 million. The round was led by fintech platform Portage, which also backed the company’s 2023 seed...

By The Business of Fashion (BoF)
Worldview | Asia’s Garment Factories Brace for Renewed Tariff Chaos
NewsFeb 24, 2026

Worldview | Asia’s Garment Factories Brace for Renewed Tariff Chaos

Asian garment factories are confronting a new wave of tariff uncertainty as the United States, European Union and regional partners reconsider duties on apparel imports. The potential reinstatement of higher tariffs threatens cost structures for manufacturers in China, while Vietnam,...

By The Business of Fashion (BoF)
Estée Lauder Eyes M&A Opportunities to Help Turnaround, CEO Says
NewsFeb 23, 2026

Estée Lauder Eyes M&A Opportunities to Help Turnaround, CEO Says

Estée Lauder’s new CEO Stéphane de La Faverie says the company is actively exploring acquisitions to accelerate its turnaround. The strategy includes scaling emerging brands, shedding under‑performing assets, and leveraging strong early‑year fragrance sales in China. While the stock has risen over 50 percent...

By The Business of Fashion (BoF)
In London, Amiri Plans to Go Head to Head With Luxury’s Giants
NewsFeb 23, 2026

In London, Amiri Plans to Go Head to Head With Luxury’s Giants

Amiri is set to launch a 6,500‑square‑foot flagship on London’s Bond Street in April 2026, joining the world’s most expensive retail corridor alongside LVMH’s Rimowa and Emporio Armani. The brand reported over $300 million in sales last year and plans to...

By The Business of Fashion (BoF)
Aritzia Buys Fred Segal IP and Plans to Revive Melrose Avenue Flagship
NewsFeb 19, 2026

Aritzia Buys Fred Segal IP and Plans to Revive Melrose Avenue Flagship

Vancouver‑based Aritzia has purchased the Fred Segal intellectual property and will lease its 8,100‑square‑foot Melrose Avenue flagship. The retailer plans to overhaul the iconic ivy‑covered façade and transform the space into an experiential lifestyle destination. By blending Aritzia’s accessible‑luxury expertise with...

By The Business of Fashion (BoF)
Moncler Revenues Up 7% in Fourth Quarter on Strong Asia, Americas
NewsFeb 19, 2026

Moncler Revenues Up 7% in Fourth Quarter on Strong Asia, Americas

Moncler reported a 7% rise in fourth‑quarter revenue at constant exchange rates, outpacing analyst forecasts, thanks to robust demand in Asia and the Americas. Full‑year revenue reached €3.13 billion, a 3% constant‑FX increase, while operating profit slipped marginally to €913.4 million. Founder...

By The Business of Fashion (BoF)
Ulta Beauty’s Big Branding Play; Why Conglomerates Should Consolidate
NewsFeb 19, 2026

Ulta Beauty’s Big Branding Play; Why Conglomerates Should Consolidate

Ulta Beauty’s latest branding initiative underscores a broader shift toward consolidation in the beauty sector. Record growth at niche perfume house Amouage, a surge in online fragrance sales, and the decline of traditional department‑store beauty hubs illustrate mounting pressure on...

By The Business of Fashion (BoF)
What to Do When Reddit Turns on Your Brand
NewsFeb 18, 2026

What to Do When Reddit Turns on Your Brand

Reddit’s community‑driven format can quickly amplify brand criticism, forcing fashion houses to confront negative narratives in real time. The article outlines a step‑by‑step playbook: set up listening tools, engage authentically, avoid corporate jargon, and leverage AMAs or moderated threads to...

By The Business of Fashion (BoF)
Quince Appoints First Head of Brand Strategy and Narrative
NewsFeb 17, 2026

Quince Appoints First Head of Brand Strategy and Narrative

Quince hired Dakota Kate Isaacs as its first head of brand strategy and narrative, tasking her with global positioning and storytelling to deepen consumer connections. The San Francisco‑based DTC retailer has doubled sales to over $700 million, yet still battles a dupe‑maker...

By The Business of Fashion (BoF)