The Business of Fashion (BoF)

The Business of Fashion (BoF)

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Fashion/beauty brand strategy and marketing leadership

Authentic Brands Group Is Bringing Barneys Back
NewsApr 15, 2026

Authentic Brands Group Is Bringing Barneys Back

Authentic Brands Group, the owner of Juicy Couture, Brooks Brothers and Forever 21, plans to revive Barneys New York at its former Madison Avenue flagship. The move follows the 2019 $271 million purchase of Barneys’ intellectual property and a failed licensing partnership with...

By The Business of Fashion (BoF)
Nike’s Reality Check | The Debrief
NewsApr 15, 2026

Nike’s Reality Check | The Debrief

Nike’s new CEO Elliot Hill, back in October 2024, is still fighting a deep earnings slump. The latest quarterly results missed expectations and the company warned of another down quarter, eroding investor patience. While Nike remains the largest sports‑wear brand,...

By The Business of Fashion (BoF)
Tory Burch Seeks Loan to Buy Back General Atlantic’s Stake
NewsApr 14, 2026

Tory Burch Seeks Loan to Buy Back General Atlantic’s Stake

Tory Burch LLC is arranging a $700 million leveraged loan to fund the repurchase of General Atlantic’s stake, allocating $346 million for the buy‑out. The loan, priced at 98.5 cents on the dollar, carries a 3.75‑4 percentage‑point spread over the benchmark and is accompanied...

By The Business of Fashion (BoF)
Ralph Lauren’s Grip Loosens on Tennis
NewsApr 14, 2026

Ralph Lauren’s Grip Loosens on Tennis

The Australian Open swaps its long‑standing title sponsor Ralph Lauren for Hugo Boss, marking a strategic shift toward luxury‑sport branding. Tory Burch seeks a $346 million loan to repurchase General Atlantic’s stake, reflecting a broader trend of luxury retailers using debt to regain control....

By The Business of Fashion (BoF)
Givaudan Can Manage the Effects of War in the Middle East Short Term, CEO Says
NewsApr 14, 2026

Givaudan Can Manage the Effects of War in the Middle East Short Term, CEO Says

Givaudan’s new CEO says the US‑Israel‑Iran conflict has not materially disrupted the Swiss fragrance and flavour maker’s operations so far. The company is absorbing inflationary pressure on freight and logistics by planning coordinated price hikes with customers. The Middle East...

By The Business of Fashion (BoF)
How the Middle East Crisis Has Reshaped Global Fashion
NewsApr 14, 2026

How the Middle East Crisis Has Reshaped Global Fashion

The ongoing Israel‑Iran conflict is forcing Middle Eastern fashion and beauty firms to confront soaring plastic, aluminium and freight costs, while volatile oil markets add further supply‑chain strain. Brands across the region are activating crisis‑management plans as consumer confidence wavers...

By The Business of Fashion (BoF)
Report: Luxury Sales Dropped 30-50% in March at Mall of the Emirates
NewsApr 13, 2026

Report: Luxury Sales Dropped 30-50% in March at Mall of the Emirates

Luxury sales at Dubai’s Mall of the Emirates plunged between 30% and 50% in March, the steepest decline since the mall opened. The drop aligns with heightened regional conflict, reduced tourist arrivals, and softer consumer confidence across the Gulf. Analysts...

By The Business of Fashion (BoF)
BoF Professional Masterclass | The Fashion Marketer’s Guide to AI
NewsApr 13, 2026

BoF Professional Masterclass | The Fashion Marketer’s Guide to AI

The Business of Fashion will host a Professional Masterclass on April 15, focusing on how AI has become a core component of fashion marketing and offering practical frameworks for its implementation. The event features case‑study author Haley Crawford, BoF editor Marc Bain,...

By The Business of Fashion (BoF)
Hugo Boss Bets on Tennis With Australian Open Partnership
NewsApr 13, 2026

Hugo Boss Bets on Tennis With Australian Open Partnership

Hugo Boss has signed a multi‑year partnership to become the official apparel sponsor of the Australian Open, starting with the 2024 tournament. The deal brings the German label's branding to courtside signage, player wardrobes and a line of co‑created merchandise sold...

By The Business of Fashion (BoF)
Case Study | The Fashion Marketer’s Guide to AI
NewsApr 13, 2026

Case Study | The Fashion Marketer’s Guide to AI

Fashion and beauty brands are integrating artificial intelligence across the entire marketing funnel. Luxury houses such as Prada and Valentino have launched AI‑driven campaigns that cut through clutter, while beauty label Beekman 1802 is positioning its products to dominate AI‑powered search...

By The Business of Fashion (BoF)
Ask Imran Anything: On Boring Fashion, the Meaning of Luxury and Building Outside the System | The BoF Podcast
NewsApr 11, 2026

Ask Imran Anything: On Boring Fashion, the Meaning of Luxury and Building Outside the System | The BoF Podcast

In a candid AMA, Business of Fashion founder Imran Amed reflects on fashion’s current creative revival, the evolving meaning of luxury, and the collapse of traditional gatekeeper models. He highlights a wave of high‑profile creative‑director hires at houses like Chanel...

By The Business of Fashion (BoF)
As De Beers Bid Deadline Looms, Botswana Pushes for Control
NewsApr 11, 2026

As De Beers Bid Deadline Looms, Botswana Pushes for Control

Botswana, which currently owns 15% of diamond giant De Beers, is moving to increase its stake to a controlling majority as the company’s bid deadline approaches. The government aims to acquire more than 50% of the firm, a deal that would...

By The Business of Fashion (BoF)
Luxury’s Q1: A Turnaround Test
NewsApr 9, 2026

Luxury’s Q1: A Turnaround Test

The luxury sector opened Q1 with a mix of leadership shake‑ups and strong sales. Dolce & Gabbana co‑founder Stefano Gabbana resigned as chair, putting his 40% stake under creditor scrutiny, while Brunello Cucinelli posted a 14% revenue rise driven by...

By The Business of Fashion (BoF)
K18 Appoints Chief Marketing Officer
NewsApr 9, 2026

K18 Appoints Chief Marketing Officer

K18, the biotechnology hair‑care brand, announced the appointment of Kleo Mack as its chief marketing officer, effective April 8. Mack succeeds Audrey Dorfman and arrives from Shark Beauty, where she served as senior vice president and CMO, after senior roles at...

By The Business of Fashion (BoF)
The Business of Fashion (BoF) | Pulse