Lasers, Facial Firming Driving South Korean Medical Tourism
South Korea’s medical tourism is booming, with foreign patients now outpacing traditional tourists. In 2023, more than 2 million visitors sought aesthetic treatments, nearly double the 2024 figure, and each foreign patient spends roughly $1,000 per day on procedures like red‑light therapy, Botox and ultrasound skin‑lifting. The country’s 15,000‑plus clinics compete fiercely, driving prices down and offering advanced K‑beauty technologies unavailable in many Western markets. Multilingual staff and cost savings of up to 20% further cement Korea’s reputation as a global hub for non‑invasive cosmetic care.
Can Gucci Turn Attention Into Sales?
Kering unveiled a strategic overhaul aimed at doubling profitability, with new CEO Luca de Meo reorganising key functions and putting Gucci at the centre of the plan. Creative director Demna Gvasalia staged a high‑profile runway in Times Square, generating strong buzz and...
10 Problems AI Can Help Fashion Solve
Business of Fashion’s latest memo outlines ten ways AI can untangle chronic fashion challenges, from accelerating design mockups to revamping product search with large‑language models. The piece highlights case studies showing AI‑driven marketing, the rise of AI‑generated fake product images,...
In Defence of the Millennial Dream
Shein, the Chinese fast‑fashion giant, has completed the acquisition of Everlane, the once‑celebrated direct‑to‑consumer brand known for radical transparency. The deal blends Shein’s ultra‑low‑cost, scale‑driven model with Everlane’s millennial‑focused ethos of conscious consumption, raising questions about the future of the...
Report: Charlotte Tilbury Complicates Estée Lauder-Puig Merger Talks
Charlotte Tilbury is demanding a renegotiation of the buyout terms for her eponymous cosmetics brand, which Puig acquired for $1.2 billion in 2020. The request threatens to complicate Puig’s planned merger with Estée Lauder Companies, as a change‑of‑control clause could trigger...
Gucci in Talks With F1 Team Alpine Over Sponsorship Deal
Alpine Formula One is negotiating a sponsorship deal with luxury fashion house Gucci, aiming to replace its current BWT partnership that ends after this season. The talks are facilitated by Luca de Meo, Kering’s incoming CEO and former head of Renault,...
US Finalises Tariff Refunds of $35.5 Billion
The U.S. Customs and Border Protection has finalized $35.46 billion in tariff refunds, including interest, for shipments affected by tariffs imposed by former President Donald Trump that a court ruled illegal. CBP validated 86,874 of 126,237 refund applications, covering 15.1 million entries,...
Why Nike’s SNKRS App Isn’t Going Anywhere
Nike’s SNKRS app continues to drive consumer engagement even as U.S. footwear sales have flat‑lined, underscoring the platform’s role as an inflation‑defying sales channel. At the same time, Under Armour reported another weak year, trimming roughly a quarter of its...
Ouai Names Susan Kim CEO
Ouai, the Procter & Gamble‑owned hair‑care label founded by celebrity stylist Jen Atkin, announced Susan Kim as its new chief executive effective May 19. Kim, who led Kopari and held senior roles at Huda Beauty and Benefit Cosmetics, will steer the...
Is There a Right Way to Sell Skincare to Kids?
Generation Alpha’s tween market is prompting a wave of new skincare brands while forcing legacy beauty giants to rethink how they market to children. Companies like Sincerely Yours and Yes Day target early loyalty, whereas major players adopt anti‑marketing tactics to calm...
Exclusive: Can Saks Get Back on Track? CEO Van Raemdonck Makes His Case
Luxury retailer Saks Global has filed for Chapter 11 bankruptcy, launching a four‑month sprint to restructure. CEO Geoffroy van Raemdonck told Business of Fashion that the plan hinges on the enduring buying power of American luxury shoppers and a leaner operating model....
Gucci, Dior, Burberry: A Tale of Three Turnarounds
Wall Street is now valuing Tapestry, the parent of Coach, almost on par with Kering, the owner of Gucci, reflecting divergent turnaround progress among luxury houses. Meanwhile, Armani is reportedly preparing to sell a 15% stake to a consortium that...
The BoF Podcast | A Tribute to the Enduring Legacy of Mrs. B
Joan Burstein, affectionately known as Mrs. B, died at 100, leaving a century‑long imprint on fashion retail. She founded Browns on South Molton Street in 1970, turning the boutique into a launchpad for avant‑garde designers such as John Galliano, Rei Kawakubo, Giorgio Armani and...
Eli Lilly’s Mounjaro Becomes World’s Top-Selling Drug
Eli Lilly’s tirzepatide‑based drug Mounjaro has overtaken Merck’s Keytruda as the world’s top‑selling medication, posting $8.7 billion in Q1 2026. Combined with weight‑loss drug Zepbound, the tirzepatide platform generated $36.5 billion in 2025, outpacing Keytruda’s $31.6 billion annual sales. The shift reflects growing demand for...
Sustainable Fashion’s New Marketing Angle Is All About Wellness
The fashion industry is pivoting from pure sustainability messaging to a wellness‑focused narrative, with natural‑fiber activewear like cotton and wool seeing rising demand across the political spectrum. Brands are opening “third‑space” concepts that blend health and shopping, while a U.S....