Dragon Rouge Refines Italy’s Favorite Biscuit, Oro Saiwa
Dragon Rouge, a European branding agency, has refreshed the visual identity of Oro Saiwa, Italy’s iconic breakfast biscuit that has been on shelves since 1956. The redesign introduces a contemporary color palette, streamlined typography, and a cleaner packaging layout while preserving the brand’s historic wheat‑stalk motif. By modernizing shelf appeal, the agency aims to attract younger consumers without alienating the loyal older base. The project highlights the delicate balance legacy food brands must strike between heritage and relevance.
Did Pirate’s Booty Just Walk the Plank With Its Latest Refresh?
Pirate's Booty, the iconic white cheddar puff snack launched in 1987, has rolled out its most significant brand refresh in nearly four decades. The redesign replaces the nostalgic cartoon‑style packaging with a modern, minimalist aesthetic that highlights bold typography and...
Land Proves NA Beer Can Still Rock a Classic American Look with Roadie
Roadie, a new 0.0% alcohol beer, debuted a retro‑inspired can designed by Land. The packaging channels classic American beer aesthetics, drawing on mid‑century sign painting and car culture. Ryan Rhodes of Land emphasized the desire to give non‑alcoholic brews a...
Shelf Life: Going Bananas Over CPG’s New Hottest Ingredient
Bananas, the world’s most produced fruit at 139 million metric tons annually, are emerging as the newest flavor catalyst for consumer packaged goods. Brands such as Olipop, Barebells, Dunkin’ and Purely Elizabeth have launched banana‑infused beverages, protein bars and oatmeal, shifting the...
Buzzkill No More: Skeeter’s Nootkatone Flavored Whiskey Protects Your Summer Cocktails
Tamworth Distillery has launched Skeeter’s Nootkatone Flavored Whiskey, a spirit infused with the natural mosquito repellent nootkatone. Designed by branding veteran Steven Grasse, the product features retro‑styled packaging aimed at summer cocktail drinkers. The whiskey promises to keep insects at...
Lay’s Turned Soccer Scarves Into Country-Coded Chip Bags For The World Cup
Lay’s has launched a limited‑edition World Cup 26 line featuring eight globally inspired flavors, each packaged in a bag that mimics the striped design of national soccer scarves. The collection, designed by Rodolfo Baquier, includes Canadian poutine, Mexican taco, American BBQ...
The Dieline’s Best of May 2026
May’s roundup from The Dieline highlighted a diverse array of packaging innovations. Global brands such as Mirinda and Olipop unveiled fresh visual identities, while heritage names like Bob’s Red Mill and Genesee refreshed classic looks. The month also saw supply‑chain...
Beyond Plastics Finds Starbucks’ Cold Cup Recycling Claims A Venti-Sized Misrepresentation
Beyond Plastics released a report showing that Starbucks’s "widely recyclable" cold cups placed in store recycling bins are not actually being recycled. The nonprofit placed trackers on cups in stores across nine states and Washington, D.C., and followed them to...
Shelf Life: Does Every Food Have To Have A Function Now?
The article examines the surge of functional‑food expectations amid a broader optimization culture. It notes how protein‑maximizing trends, GLP‑1 medications, and hyper‑scrutinized nutrition labels are reshaping what consumers demand from everyday foods. While the market is responding with purpose‑driven product...
Milly Positions Pepper As the Kitchen Workhorse It’s Always Been
Milly is launching a line of single-origin Ecuadorian peppercorns paired with adjustable ceramic grinders and plastic-free tin packaging, positioning pepper as a premium kitchen staple. The brand follows recent upscale revamps of pantry items, aiming to become the go-to name...
So, How Do You Really Feel About AI? Tell Us In Our New Reader Survey
Adobe and design‑focused publication Dieline have launched a new reader‑led survey titled “Co‑Created: A Designer‑Focused Survey on the Current State of AI.” The study seeks to capture how working designers and agencies are adopting generative AI tools, what challenges they...
Pepsi Sends Knicks Fans On The Hunt For Ticket-Winning Cans
Pepsi launched a city‑wide scavenger‑hunt promotion ahead of the Knicks‑Cavaliers Eastern Conference finals, hiding specially‑branded cans in each of New York’s five boroughs. Fans who locate a can win a pair of suite tickets to the opening game at Madison...
Olipop Launches ‘The Feel Good Soda’ Platform, Complete With a Refreshed Identity and Sonic Signature
Olipop has rolled out a new creative platform called “The Feel Good Soda,” featuring a refreshed visual identity, updated packaging, a distinctive sonic signature, and a national advertising push. The initiative builds on the brand’s 2018 launch that helped spark...
Saying Goodbye to Minute Maid and Its Frozen Can of Nostalgia
Coca‑Cola announced that Minute Maid will cease production of its frozen juice concentrate this spring, ending an 80‑year‑old product line that began as a World War II army supply. The concentrate, once a breakfast staple, has lost relevance as consumers gravitate...
Coca-Cola and Anti Social Social Club Collab Once Again For Summer Capsule
Coca‑Cola and streetwear label Anti Social Social Club have launched their 2026 Summer Capsule, a limited‑edition collection of graphic tees, hoodies, tank tops and shorts. The drop pairs Coca‑Cola’s iconic script with ASSC’s logo and playful summer motifs such as...