Twisted Hemp Proves That You Can’t Go Wrong With a Little Psychedelic Inspiration
Twisted Hemp has launched a bold packaging redesign created by Dinger Creative, featuring psychedelic‑inspired patterns and vivid color palettes reminiscent of the 1960s‑70s. The new multipack boxes use electric green, hot pink, and vivid red with oversized typography for high‑visibility on shelves. Dinger built a modular design system that lets each flavor appear as a collectible while maintaining a cohesive brand identity. In a crowded cannabis market, the eye‑catching visuals aim to differentiate Twisted Hemp and drive consumer interest.
Mitica Signals Attainable Luxury, and In the Cheese Aisle Of All Places
Design Womb’s new Mitica Parmigiano Reggiano packaging swaps traditional wax and plastic for saturated matte paper and gold‑foil stamping, creating a luxe look in the cheese aisle. The wedge‑shaped wraps feature Mediterranean blues and greens, marking the brand’s first use of...
Young Jerks Brings Order to Complete Natural Products Through a Color-Forward Brand System
Young Jerks, a branding agency, created a color‑forward packaging system for Complete Natural Products (CNP), a family‑owned vitamin maker with hundreds of SKUs. The new design uses distinct color palettes to group product categories, improving legibility on crowded retail shelves....
Cattyfeast Turns Cat Food Into Design Purrfection
Italian studio REWOT s.r.l. redesigned FIDOVET’s Cattyfeast cat food with gold‑foil cans and a sophisticated, flavor‑coded palette, turning the product into a premium pantry‑style item. The new wordmark combines a friendly serif with luxury cues, avoiding the typical cartoon aesthetic...
The Return of the Stubby? Garage Beer Bets on Stout Bottles and 24-Can Buckets
Garage Beer, backed by the Kelce brothers, is reviving the classic stubby bottle and launching a 24‑can “hardware bucket” to differentiate itself in a crowded craft‑beer market. The brand positions the stubby as a nostalgic, eye‑catching container while the bucket...
Tessas Eplegård Cider Explores Honest, Farm-Friendly Storytelling
Oslo‑based design studio OlssønBarbieri crafted a new visual identity for Tessas Eplegård, a small‑batch cider from Norway’s Hardanger region. The packaging features a hand‑drawn bug inspired by Scandinavian folk art and a playful serif‑sans mix. The back label breaks convention with...
Pasta Fortuna Tells the Story of a Mother’s Love and a Land of Tradition
Italian design studio nju:design has unveiled a new visual identity for Pasta Fortuna, an artisanal pasta brand rooted in Basilicata’s folk traditions. The brand’s graphics reinterpret centuries‑old good‑luck symbols as flat, gestural silhouettes that echo Matisse cutouts and risograph prints. By...
Sky Barn Desiged the Future of Oat Milk We Were Promised
Sky Barn teamed with design studio EO SPACE to launch a retrofuturist visual identity for its oat milk line, discarding the genre’s typical pastoral cues. The new packaging features sleek, futuristic graphics that echo the product’s technological edge. By designing...
Oishii’s Nikko Berry Tray Is a Step Forward, But Is It Enough?
Oishii introduced a 7.5‑oz cardboard tray sealed with a lightweight film for its new Nikko strawberry, replacing the traditional plastic clamshell. The Nikko berry is the company’s most affordable and widely distributed variety, aiming to broaden market reach while maintaining...
Cactus Country Adds High Octane Design To Steve McQueen Coffee
Cactus Country has unveiled a new visual identity for Steve McQueen Coffee, a brand that channels the late actor’s love of motorcycles and racing. The agency designed weathered, oil‑style tin cans and graphics inspired by classic cars and bikes to give...
21 Brand Activations That Turned Coachella 2026 Into a Design Playground
Coachella 2026 turned its desert stage into a sprawling design showcase, featuring 21 high‑profile brand activations that blended packaging, spatial design, and sensory experiences. The festival now draws over 100,000 daily attendees who wander between music performances and immersive pop‑ups, from...
Motorcycle Matcha Revs Into Matcha Mania on the Back of Its Unique Brand Story
Motorcycle Matcha leverages its founder’s motorcycle journey through Japan’s tea regions to craft a brand narrative that permeates every product touchpoint. The brand’s packaging, designed by Saint‑Urbain, features retro‑inspired tins that echo mid‑century motorcycle advertising, setting it apart from the...
Bold84 Revives Vietnamese Art Deco With Their Vibrant Coffee Cans
Bold84 is launching mini cans of Vietnamese Robusta coffee that showcase a vibrant Art Deco aesthetic. The branding, created by Ho Chi Minh‑based Behalf Studio, pulls directly from vintage street‑level graphics, including tarps, sidewalk colors, and classic pavement tiles. A salvaged colonial‑era sign...
Haven Positions Toilet Paper as a Wellness Product
Haven, a U.S. bamboo toilet paper brand, has unveiled a new identity crafted by Studio Marina Veziko that frames the product as a wellness item rather than a basic household good. The design employs unbleached kraft, tonal beige serif wordmark,...
The Working Assembly Weaves Homegrown Authenticity Into Desert Kid Coffee
The Working Assembly has crafted the visual and spatial identity for Desert Kid Coffee, a new café and roastery rooted in the Coachella Valley. By drawing on regional landmarks and the nostalgic vibe of pre‑digital Coachella festivals, the agency infused...
Melto Cuts Through the Ice Cream Noise With Pure Indulgen
Melto is a conceptual ice‑cream brand created by art director Hodan Nasra, who uses bold typography and color to convey pure indulgence. The branding deliberately avoids typical ingredient imagery and cluttered graphics, opting for minimalist visual cues that cut through...
Yiayia and Friends Brings Its Whimsical Brand World to Tea
Greek lifestyle brand Yiayia and Friends is extending its whimsical universe into the beverage sector with a line of four organic Greek mountain teas. The products are sourced from Greek tea maker Symbeeosis and feature packaging designed by the Greek...
Remember Odometers? Bidai Berri’s Label Goes the Distance
Moruba’s new label for Bidai Berri wine adopts an odometer‑inspired design, using minimalist typography and a deep monochrome palette to convey a journey theme. The stripped‑back aesthetic contrasts with traditional ornate wine labels, creating a modern, memorable identity. The design’s...
The Bear’s Swedish Lager Is Built Around Swedes’ Signature Swenglish
The Bear is a new budget lager from Sweden’s Åbro Bryggeri that leans into the country’s quirky English accent, branding the product around the “Swenglish” pronunciation of “beer.” Designed by Pond Design, the can features a dead‑eyed bear speaking in...
Shelf Life 107: Is It Worth Trading Design Work For Equity?
The article examines whether designers should accept equity instead of cash when working with emerging brands. It highlights how standout packaging—exemplified by Liquid Death, Graza, Rhode, and Poppi—has become a growth engine, prompting agencies to consider equity stakes. The piece...
The La Fermière X Alex Albert Collab Will Have You Saying ‘J’Adore NYC’
French yogurt maker La Fermière has teamed with visual artist Alex Albert to release a limited‑edition line of terra‑cotta yogurt containers featuring iconic New York City landmarks. The collaboration coincides with La Fermière’s first U.S. market entry, a decade after the brand...
Treblasé Is Bringing Italian Design History Back to the Bar
Treblasé, a new Turin‑origin aperitivo, is launching with a brand identity crafted by Oslo studio OlssønBarbieri. The design pulls directly from Italian Futurism, echoing Fortunato Depero’s iconic 1926 Campari poster and incorporating onomatopoeic phrases from the “Parole in Libertà” movement....
L16 Far North Dry Gin Is Where the Great Barrier Reef Meets the Bottle
L16 Far North Dry Gin launches with a packaging system that immerses consumers in a Great Barrier Reef experience. Designer Clay Andrews crafted an aqua‑tinted glass bottle, beechwood cap, and sand‑toned label that together mimic light refracting through water. Every material choice is intentional,...
DoorDash Announces ‘DashLoop,’ a Returnable and Reusable Container Pilot Program
DoorDash launched DashLoop, a pilot that uses returnable, reusable containers for takeout orders. The program is being tested with ten restaurants in Half Moon Bay, requiring diners to bring back empty containers for cleaning and reuse. The initiative targets the...
Zula Alpha Kilo Layers in Storytelling For Henry of Pelham’s Wine Labels
Design studio Zula Alpha Kilo has unveiled an interactive wine label for Henry of Pelham that uses stacked paper layers to reveal the brand’s heritage narrative. The label combines muted tones, textured stock, and photographic inserts to create a tactile,...
Gravita Pours Out a Clean Typographic Approach With Lan Wines Refresh
Gravita has unveiled a refreshed visual identity for Bodegas Lan, replacing dense label layouts with a clean, typographic‑driven system. The new design spotlights an enlarged, single‑word "Lan" logo as the focal point across all varietals. Each wine now carries a distinct,...
JKR’s Refresh For Bar Keeper’s Friend Adds Some Much-Needed Shimmer and Shine
Bar Keeper’s Friend, the 144‑year‑old cleaning staple, has undergone a brand refresh led by design agency JKR. The redesign keeps the iconic gold metallic can while adding a modern logo, smoother typography, and a new “sparkle apostrophe” star. Illustrated before‑and‑after...
Budweiser Reveals JRK-Designed FIFA World Cup Anniversary Packs
Budweiser is marking four decades as the official FIFA World Cup sponsor with a limited‑edition line of aluminum cans and bottles designed by JRK. The collectible packaging showcases graphics from every tournament since Mexico ’86 and rolls out ahead of the...
Nju:design Revives 1950s Italian Illustration for Attianese Conserve
Italian agency nju:design has unveiled a new packaging suite for Attianese Conserve’s canned tomato line, drawing directly from 1950s Campania canning illustrations. The designs feature hand‑drawn artwork by Claudia Bartoli, rendered in a delicate, pre‑photography style. A bright pastel palette injects...
Manomasa Unveils Vibrant New Packaging Inspired by Latin American Culture
Snack brand Manomasa has launched a new packaging design for its Popped corn chips that draws on Latin American papel picado motifs and bold pink‑green colourways. The redesign, created by the design duo Derek & Eric, showcases flavors such as...
Bold, Athletic Type Brings Waterbird’s RTD Cocktails to Life
Tavern Agency has crafted a bold, typographic identity for Waterbird’s ready‑to‑drink (RTD) cocktail line, drawing on mid‑century Americana and vibrant color palettes. Oversized lettering places the product name front‑and‑center, while each flavor is distinguished by high‑impact hues. The design strikes...
Coca-Cola Revives ‘Hilltop’ Commercial and Releases Limited-Edition America250 Cans
Coca‑Cola has revived its iconic 1971 “Hilltop” ad with a gospel‑inspired remake called “Drink in America,” produced by WPP Open X and Ogilvy. The brand teamed with the America250 Commission for a nationwide 2026 campaign and introduced 52 limited‑edition mini‑cans, each...
GRIT Dials Up A Refresh For Goose Island’s 312 Beer
Goose Island has refreshed its flagship 312 lager to mark Chicago’s “312 Day,” a city‑wide celebration held each March 12. The new look features bright yellow cans emblazoned with the tagline “It’s a Chicago Thing.” The holiday, started by Goose Island employees...
Songchuan Mountain Tea Is Steeped in Precise Die Cutting Techniques
Songchuan Mountain tea has partnered with Linshaobin Design to reinvent its tea bag using precise die‑cutting, turning it into a sculptural form inspired by a traditional Chinese tea bowl. The packaging employs soft, mineral‑toned translucent paper with heat‑pressed areas that...
Weirdo Snacks Illustrates Flavor With Cartoon Hijinx
Weirdo Snacks, a brand from MABA, has launched a bold visual identity that turns each flavor into a cartoon character. The packaging features expressive, chunky typography and vibrant color palettes designed to resonate with Gen Z humor. By treating snack packs...
Sfizi Sets the Table For Everyday Meals
Sfizi’s new snack packaging, created by SDCO Partners, merges nostalgic Italian tablecloth motifs with contemporary design language. The visual identity uses a checkerboard pattern, pastel hues, rich greens and reds, and playful details like a die‑cut window and Vespa iconography....
Gnarly Suds: Opprobriations Uses Skate Nostalgia to Brand Wax’s THC ‘Brewskis’
Wax has introduced a THC‑infused non‑alcoholic beer line, with branding and packaging created by Opprobriations. The design draws on vintage skate and surf culture, aiming to differentiate the product in a market dominated by seltzer‑style cannabis drinks. Future Market Insights...
Cardi B’s Grow-Good Is Finally Here, With a Visual Identity By Bully
Cardi B’s hair‑care brand Grow‑Good officially launched and quickly sold out its opening inventory. The line’s visual identity, crafted by agency Bully, draws on the aesthetic of Bronx bodegas. Formulations combine traditional Dominican ingredients—green banana, moringa, aloe vera, avocado—with a...
Norteño Brings Warmth Into the Frozen Section With Inviting Taquitos Packaging
Norteño partnered with design agency Design Happy to revamp its frozen taquitos packaging, aiming to convey warmth and home comfort rather than typical Mexican food clichés. The new visual system uses abstract home-inspired motifs and vibrant color palettes to differentiate...
Turner Duckworth Redesigns Blue Diamond’s Barista Almond Milk
Turner Duckworth has refreshed the packaging of Blue Diamond’s Barista Almond Milk to better resonate with coffee‑shop consumers. The redesign introduces a sleek, coffee‑centric visual language and tactile elements that differentiate the product on café shelves. Blue Diamond aims to...