The Ordinary Would Like To Know If You Want To Buy a $175.90 Banana
The Ordinary has unveiled a new pop‑up experience called The Markup Marché, a faux supermarket that displays everyday items like bananas and avocadoes with sky‑high price tags. Developed with Uncommon Creative Studio, the activation tours Toronto, London, São Paulo, Mexico City and Melbourne, turning produce into tongue‑in‑cheek luxury goods. The stunt spotlights the beauty sector’s aggressive price‑hiking and invites shoppers to question the value of premium skincare. By labeling the experience “Buy the ingredients, not the hype,” the brand blends satire with brand‑building.
Ink Shortage From Iran War Forces Japanese Snack Brand Calbee to Remove Color From Packaging
Japanese snack maker Calbee will switch its chip bags to a black‑and‑white design at the end of May 2026. The change responds to a critical shortage of multi‑color printing inks, which are tied to naphtha supplies disrupted by the Iran‑related...
Finally, a Foot Fungus Box You Don’t Have To Hide In Your Grocery Cart
FungiCure has launched a new packaging design for its anti‑fungal liquid, created by the design studio Soulsight. The redesign swaps the traditional red‑alert, photorealistic toe image for a soothing green box with a stylized toe graphic. By softening the visual...
Mizzica’s Italian Cream Liqueur Convinces a New Generation to Stay for One Last Drink
Mizzica, a new Italian cream liqueur crafted by branding agency Percept, launches with a tactile ribbed glass bottle and a striking diagonal diamond‑shaped label. The design deliberately breaks from the traditional, nostalgic aesthetic of cream liqueurs, positioning the product as...
Happycentro Turns Italian Stereotypes Into a Premium System for ‘I Am Italiano’ Chocolate
Happycentro has crafted a premium packaging system for Sabadì’s new “I Am Italiano” chocolate bar collection. The line features 12 distinct designs that humorously reference Italian clichés, icons, and cultural motifs. By blending irony with national pride, the packaging aims to attract...
‘Wearable’ Water Has Entered the Chat
Liquid Death, the irreverent bottled‑water brand, is now valued at $1.4 billion, setting a tone for off‑beat marketing in the industry. Inspired by that playbook, musician‑turned‑experimenter @Franke unveiled “im Water,” which he calls the world’s first wearable water. The product features...
The Six-Pack That Counts Down Your Beers So You Don’t Have To
Leo Design teamed with Lake of Bays Brewing Co. to launch a six‑pack that visually counts down alcohol content from a 5% Strong Stout to a 0% non‑alcoholic Pale Ale. Each can features a massive numeral that starts blurred on...
Kaiser Beer Distills 50 Years Into a Beautiful Limited-Edition Design
Kaiser Beer commemorates its 50th anniversary with a limited‑edition can series designed by Luminous Design Group. The new packaging expands the iconic gold‑foil neck wrap into a full‑bleed visual system, pairing it with a bold, cinematic italic wordmark on a...
Shelf Life 111: Does Everything Now Come In A Single-Serve Pack?
Legacy food brands are pivoting from bulk, pantry‑style products to single‑serve formats, signaling a shift away from earlier sustainability promises. Bragg, the 112‑year‑old maker of apple cider vinegar, launched a six‑pack of on‑the‑go ACV pouches at Walmart for $7.99, reflecting...
Rink Drink Is A Clapper Of A Coffee-Hockey Collab
Celebrity chef Matty Matheson has teamed up with coffee roaster Dean Perry of Anchored Coffee to launch “Rink Drink,” a hockey‑themed coffee line. Inspired by Matheson’s junior‑B hockey memories in Fredericton, the collection features a blue‑orange jersey and a red‑lid...
Sister Mary Modernizes Genesee While Celebrating The Brand’s Rochester Roots
Design agency Sister Mary has refreshed Genesee’s visual identity and packaging, modernizing the 148‑year‑old beer brand while preserving its Rochester heritage. The overhaul is built around the "Behind the Seen" concept, spotlighting the brewers, workers and loyal drinkers who shaped...
Brazilian Spirit Fio De Ouro Brings the 1940s To Life
Fio de Ouro, a Brazilian cachaça brand, marks its 43rd anniversary with two new labels inspired by 1940s lithograph designs. Designed by Victor Tognollo, the hand‑lettered, hot‑stamped packaging blends vintage folk art with modern luxury. The launch underscores cachaça’s shift...
Mirinda Refresh Is All Smiles, Courtesy of PepsiCo Design & Innovation
PepsiCo’s Design & Innovation team unveiled a refreshed visual identity for its soda brand Mirinda, launching a global platform called “Smile Please.” The new branding leans on retro cues from the 1960s‑1990s and places flavor front‑and‑center to appeal to Gen Z...
Pack of the Month: Ghilli Makes Bathroom Sustainability Truly Desirable
Swiss design studio allink has teamed with emerging personal‑care brand Ghilli to launch a Mediterranean‑styled bar‑soap and shampoo line that emphasizes luxury and sustainability. The collection features a striking red‑script logo outlined in metallic gold and replaces conventional plastic wrappers...
Little Dish Invites Kids to ‘Doodle on Our Noodles’ in Limited-Edition Pack with The Doodle Boy
Little Dish launched a limited‑edition “Doodle on our Noodles” pack featuring artwork by The Doodle Boy. The new packaging turns the noodle box into a doodle surface, inviting children to draw directly on it. The initiative aims to boost brand...
Shelf Life 110: Is The Most Effective Skincare…. Edible?
The article highlights the surge of the "#eatyourskincare" trend on TikTok, where consumers seek skin benefits from ingestible products like carrot juice, sardine oil, and collagen water. This cultural shift is prompting CPG companies to develop edible beauty solutions that...
The Coffee Brand That Found Its Identity at Exactly 170 Degrees
Café 170º, a new coffee line created by M+C Saatchi Spain for Mahou San Miguel, anchors its visual identity to the precise 170 °C temperature where coffee beans begin to transform. The brand’s packaging showcases a bisected‑circle mark and a stark white‑on‑dark palette, deliberately shunning...
The Dieline’s Best of April 2026
The Dieline’s Best of April 2026 spotlights the month’s most compelling packaging designs, from a bold visual overhaul of a classic tobacco product to a sleek vermouth redesign and a sardine tin that looks like jewelry. The roundup also celebrates Pâte...
Antennae Studio Centers Its Handcrafted Bespoke Identities In Archival Research
Antennae Studio, led by founder Amalia Aranguren, creates handcrafted, bespoke brand identities rooted in deep archival research. The studio’s holistic process blends historical references with meticulous design execution, delivering visual systems that feel timeless yet fresh. Clients benefit from identities...
Dak Coffee Roasters Turns Its Boxes Into a Psychedelic Art Drop
Specialty coffee brand Dak Coffee Roasters has launched its Neon Milk release, featuring packaging designed by Koppel Studio. The box is covered in a psychedelic, neon spot‑color swirl that appears to glow from within, a technique not achievable with standard...
Forget Silly Squeeze Bottles For Olive Oil; D’Arbequina Uses Photos of Wild Deer
D’Arbequina, the premium olive‑oil brand from Catalonia, has launched a limited‑edition series of 280 bottles, each featuring a unique black‑and‑white motion‑sensor photograph of the farm’s resident fallow deer. Designed by SMLXL, the labels replace conventional refined graphics with raw wildlife...
Juno Positions Itself As A Better-For-You Soda Without the Wellness Anxiety
Juno, a Barcelona‑based prebiotic soda from Saint‑Urbain, launches with oversized retro typography and vivid fruit‑coded colors. The brand positions itself as a better‑for‑you soda that sidesteps the typical wellness‑heavy messaging of functional drinks. Its design mimics 1970s graphic posters, making...
Deuce’s Design For New UK Gut-Friendly Soda Is Y2K ‘Heaven’
Heaven Soda, a new UK brand of gut‑friendly carbonated drinks, debuted with a Y2K‑inspired visual identity crafted by design agency Deuce. The line offers four flavors—Exotic Tropic, Fiery Apple, Tangy Berry, and Zingy Lemon—positioning itself against American prebiotic leaders like...
Day&Night Spreads the Word on Jam
Day&Night, an independent jam maker, teamed with Zukerman Studio to launch a line of small‑batch preserves whose labels are dominated by bold, stacked typography. Each flavor—orange, strawberry, berry, and pear—uses a distinct color from terracotta to charcoal, creating a visual...
For Module and Its Specialty Coffee, Every Detail Is Deliberate
Module, a limited‑release roastery in Edinburgh, has launched a new coffee line with packaging that rejects the ornamental norms of specialty coffee. Designed by the studio Standard Format, the system uses rigid kraft‑board boxes that echo toolboxes and luggage, creating...
Pâte and Puff’s Luxe Identity Honors the Craft of Pastry Chefs
Israeli bakery Pâte and Puff partnered with design studio Ark Visual to launch a luxe packaging system that celebrates the dual nature of its pastries. The brand identity features hand‑drawn, pointillist illustrations that align across stacked boxes, creating a seamless...
What Does Your Mum Think (WDYMT) Started From a Lack of Inspiration
What Does Your Mum Think (WDYMT) is a new podcast that explores the unvarnished side of creative success. It has produced more than 50 conversations covering design, music and broader culture, mixing behind‑the‑scenes founder interviews with spontaneous street chats in...
Day Job Updates Leisure For The Post-Web3 World
Leisure, the world’s first Web3‑backed ready‑to‑drink beverage launched in 2022, is undergoing a brand refresh by Day Job to shift from its NFT‑centric identity to a more conventional shelf presence. The drink, designed for content creators, combines nootropics and adaptogens while...
Epik Eats Reclaims the Plant-Based Aisle with a Joyful Redesign
Epik Eats, a plant‑based tofu brand, has launched a dramatic packaging redesign, shedding its previous understated look for a bright fuchsia box with sunny yellow accents and chunky typography. Created by agency Pigeon, the new visual identity replaces the typical...
Brazil’s Street Markets Serve As Delicious Design Inspiration For Tial
Tial’s juice packaging has been completely overhauled by design studio HardCuore, drawing visual cues from Brazil’s vibrant street markets. The new cartons feature full‑bleed photographs of the featured fruit, while a diagonal white script echoes the hand‑painted signage common in...
From Japanese Gardens to the Bar Cart, Roleplay Modernizes Gut Health for JIN JIN
Roleplay, a creative branding agency, has reimagined JIN JIN—a concentrated enzymatic cordial rooted in an ancient Japanese recipe—into a modern, visually striking product. The new identity blends garden‑inspired motifs with a bar‑cart aesthetic to appeal to Western consumers seeking functional gut‑health...
POWR Punches Well Above Its Weight and Goes Hard on Dirt
POWR, the new home‑care brand created from the merger of BRAUZZ and Klaar, debuted with a bold visual identity crafted by design agency WeWantMore. The branding leans into bright colors, expressive typography, and playful photography to signal that its sustainable...
Ryoken Instinct Gets a Monochromatic, Personality-Driven Identity
Ryoken Instinct, a premium dog‑food brand, has unveiled a new monochromatic, personality‑driven packaging system designed by Planet People Studio. The redesign features geometric animal icons for each protein source and a streetwear‑inspired wolf badge within a shield. This visual overhaul...
A 1,000-Year-Old Tea Tradition Gets a Neon Yingge Dance-Inspired Makeover
TUSHI Design has launched a collector’s series for Chaozhou Oolong that reimagines the thousand‑year‑old tea tradition through neon‑bright Yingge Dance imagery. The packaging features multi‑flash, long‑exposure photography that renders martial‑arts heroes in vivid pinks, blues, golds and crimsons on kraft...
Shelf Life 109: The Peter Pan-Ification of Wellness
The gummy supplement market, now worth about $10 billion, is set to nearly triple by the early 2030s as adults gravitate toward candy‑like vitamins. Unilever’s April 9 acquisition of Grüns, a green‑leaf gummy brand, for $1.2 billion underscores the sector’s rapid commercialization. Founders...
The Tiny Olive Oil Sachet That Carries a Greek Grandmother’s Worth of Joy
Yiayia and Friends, in partnership with design studio Beetroot, launched single‑serve olive oil sticks that blend premium packaging with playful illustration. Each flavor is presented in a saturated, color‑coded block, allowing shoppers to identify options at a glance without reading...
The Sardine Tin That Belongs in a Jewelry Store
Portuguese Gold, a new sardine offering from Fábrica de Conservas da Murtosa, uses Sonoco’s precision metal packaging to encase boneless fillets in edible gold flakes. The tin features a seamless, all‑gold aluminum finish created through lithography and debossing, eliminating labels...
Pizzeta Is A Pizza Box That Speaks Italian Without Saying a Word
BroHouse unveiled Pizzeta, a pizza‑base brand whose packaging replaces conventional food imagery with hand‑drawn Italian gestures. The cobalt‑blue box features expressive line‑art gestures, a quirky sans‑serif wordmark, and a subtle checkerboard base. By leveraging Italy’s universal non‑verbal language, the design...
Stranger & Stranger Does It Again for Martini with a Sleek Redesign of Their Flagship Vermouth Range
London‑based agency Stranger & Stranger has unveiled a fresh redesign for Martini’s flagship vermouth range. The new packaging features lighter glass bottles, bold Mediterranean‑inspired colors, and a sleek typographic treatment that modernizes the brand while honoring its heritage. By injecting...
The Energy Fuel Brand That Looks as Good as the Mountains It Was Born In
Dig Deep Endurance Fuel, created by Public House Studio, has launched a packaging system that visually mirrors the Canmore, Alberta mountains where the product originated. The design uses vertical bars from the dissolvable energy sticks to form a stylized mountain...
Plastic Prices Are Over a Barrel: It’s Time Brands Rethink Their Packaging
President Trump’s second‑term agenda reinstated 50% tariffs on steel and aluminum, keeping import duties high after the Supreme Court struck down other measures. The added cost pressure prompted Coca‑Cola and other consumer‑goods firms to increase reliance on virgin‑plastic containers, even...
Gap Tooth Soda Is Imperfect and Proud of It
Gap Tooth Soda, crafted by design agency Saint‑Urbain, breaks away from the typical ultra‑polished soda packaging by celebrating imperfection. The brand uses off‑beat fruit illustrations that resemble cut‑paper folk art, paired with a clean, unfussy sans‑serif typeface. This design approach...
You Have to Smash This £38,000 Whisky Box Open
Studio Form’s new Glenrothes 51 presentation redefines ultra‑premium whisky packaging. The 51‑year‑old Speyside single malt is encased in a solid Jesmonite shell that must be shattered to reveal the bottle, turning opening into a ritual. Priced at £38,000 (about $48,600), the...
Diet Coke Just Became the Official Accessory of ‘The Devil Wears Prada 2’
Disney is teaming with Coca‑Cola to promote the upcoming *The Devil Wears Prada 2* by featuring a limited‑edition Diet Coke can as an official movie accessory. The can, designed by Tátil Design, showcases the film’s signature red stiletto with a devil‑pitchfork heel alongside...
The Fair Comes To The Candy Aisle With Maeve
Maeve’s new Fantastical Fair Foods line flips the current quiet‑luxury trend in premium chocolate packaging with bold, carnival‑inspired designs. Each wrapper is a maximalist collage of Ferris wheels, food stalls, and vintage midway signage, crafted by Young Jerks. Distinct color...
Cleanliness Is No Longer A Battle With Spumos
BroHouse has launched Spumos, a Romanian‑origin liquid detergent that turns each SKU into a chapter of a fairy‑tale saga. The brand introduced Făt Spumos, a foam‑born knight whose persona shifts—archer, warrior, strongman, meditator—across the product line. Packaging uses rounded, bubbly...
PulPac Develops Fiber-Based Molded Bottle Cap
PulPac announced a fiber‑molded bottle cap that aims to replace traditional plastic closures. The new cap is part of the company’s broader effort to create a fully paper‑based beverage bottle, including the container and its enclosures. By leveraging molded fiber,...
From Baggy to Boutique: The Decade That Transformed Cannabis Branding
Over the past decade, cannabis branding has evolved from a low‑key, baggy aesthetic to a polished, boutique‑style comparable to premium consumer packaged goods. Legalization milestones—medical approval in California (1996), recreational markets in Colorado and Washington (2012), and the 2018 Farm...
Don’t Call It Design Oatmeal: Kreatures Of Comfort’s Overnight Oats Goes All-In On Type
Kreatures of Comfort launched Meal One, a high‑protein overnight oat sold in individual pouches, delivering 30 grams of plant‑based protein, gluten‑free, sugar‑free, and fortified with Vitamin D3, Omega‑3s, and probiotics. The brand’s packaging abandons typical oatmeal visuals, opting for a bright, text‑heavy...
Kulturhaus Blends Traditional Bavarian Beer Culture With The Relaxed Nature Of The California Coast
Kulturhaus, a California‑based brewery, is unveiling a new visual identity that blends classic Bavarian beer culture with the relaxed vibe of the West Coast. Designed by the agency Play, the brand adopts mid‑century typography and a limited‑color palette across illustrated...