TiVo Ads Brings Independent ACR Data Licensing to the UK
TiVo Ads has introduced its automatic content recognition (ACR) data licensing product to the UK, offering an independent, measurement‑first dataset drawn from a range of smart‑TV brands. The offering provides deterministic insight into both linear and streaming content and ad exposure, addressing the fragmented TV‑viewing landscape. While TiVo already supplies advertising solutions in the region, this is its first standalone data‑licensing launch outside the United States. The company emphasizes privacy‑first collection from opted‑in devices and compliance with UK regulations.
New Video Frontiers 2026: What to Expect
VideoWeek’s New Video Frontiers 2026 conference kicks off tomorrow in London, gathering broadcasters, agencies, platforms and brands for two days of CTV, AI and ad‑tech discussions. Day 1 features a fireside on brand‑marketer pressures, Omdia’s CTV forecasts, AI‑powered ad‑trading infrastructure, and...
Dentsu Says Advertisers Are Underinvesting in Video for Brand Building
Dentsu’s new "Brand Reset" report shows digital video, including short‑form and connected TV, can drive multi‑year brand growth, challenging the view that linear TV is the only long‑term channel. A single video ad exposure is estimated to lift sales 1‑5%...
Digital Revenue Growth Concentrated in Minority of UK Publishers Finds DPRI
UK digital publishers reported a 3.88% year‑over‑year revenue increase to £180.72 million (≈ $229 million) in Q4 2025, according to the Digital Publishers’ Revenue Index. Growth was uneven, with 46% of firms posting gains and 31% achieving over 25% growth, while 54% saw declines....
WPP Media Launches AI-Driven YouTube Tool ‘YouTube 5K’
WPP Media, in collaboration with Google, launched YouTube 5K (YT5K), an AI‑driven solution that automates channel curation and creative versioning for YouTube advertising. The platform scans channels to generate a refreshed list of over 5,000 brand‑safe options and automatically creates...
ProSiebenSat.1 Takes Multi-Platform Approach with New ‘Total Reach’ Focus
ProSiebenSat.1 reported a 6% drop in total revenue for 2025, with advertising revenue falling 8% in German‑speaking markets, but the broadcaster is betting on a multi‑platform "total reach" strategy to reverse the trend. CEO Marco Giordani outlined a plan that...
VideoWeek Podcast: #56 Rhys McLachlan, ITV
In the latest VideoWeek podcast, ITV’s Director of Advanced Advertising, Rhys McLachlan, detailed the broadcaster’s evolving programmatic strategy. He highlighted ongoing challenges such as fraud and waste in the ecosystem and warned about the "enshittification" of social media platforms. The conversation...
TV’s Training Offerings for Agencies Are “Outdated for the Modern Market” – Buy-Side View with Anything Is Possible’s Matt Towle
Matt Towle, head of broadcast at Anything is Possible, argues that traditional TV training programs are outdated and can’t keep pace with the modern CTV ecosystem. He notes that CTV is democratizing video advertising, allowing brands with budgets as low...
Week in Review: Canal and PPF Mull Taking Viaplay Private, Marketers Raise Principal Media Concerns, and UK Backtracks on AI...
Canal+ and private equity firm PPF, each holding about 29.3% of Viaplay after a 2024 rescue recapitalisation, are exploring a joint move to take the Nordic streamer private. The speculation lifted Viaplay’s share price by roughly 5% despite its four‑year...
“The Metrics That Matter Are in the Inventory Supply” – Buy-Side View with Mindshare’s Dave Sargent
Dave Sargent, UK Head of AV at Mindshare, argues that the most critical metrics for video and CTV lie in the quality of the inventory itself, not just view counts. He warns that CTV inventory is often diluted by non‑CTV...
RTL Approaches Inflection Point with Streaming Profitability Expected This Year
RTL Group reported a 3.8% drop in total revenues to €6.02 billion, but announced that its streaming portfolio is poised to become profitable this year after nearing break‑even at the end of 2025. Subscriber numbers rose to 8.06 million in 2025 and...
Gracenote Brings “Treasure Trove” Of Content Data to CTV Market with Launch of New Ads Business
Gracenote, the Nielsen‑owned entertainment metadata giant, has launched a CTV advertising business that layers its extensive content data onto programmatic buys. Research cited by the company indicates that about 70 % of bid requests lack basic genre signals, prompting a push...
ShowHeroes Boosts German Publisher Network and Programmatic Capabilities with Traffective Acquisition
ShowHeroes, the Berlin‑based CTV and video ad‑tech firm, announced the acquisition of German programmatic platform Traffective for an undisclosed sum. The combined entity will serve nearly 2,000 publisher partners and generate more than 25 billion ad impressions each month, positioning it...
Week in Review: BBC Mulls Opening Up iPlayer to Other PSBs, Video Leads Digital Ad Growth in the UK, and...
The BBC warned that declining licence‑fee revenue and rising streaming competition threaten its funding model, and proposed opening iPlayer to other public‑service broadcasters while keeping BBC content ad‑free. Meanwhile, UK digital video advertising grew 20 % to £9.3 billion, now accounting for...
Signals, Silos and Standardisation: Unpacking the Knowledge Gaps in CTV Trading
IAB Europe’s first Attitudes to Digital Advertising report shows programmatic CTV adoption rising but fragmented, with 21% of respondents handling over 81% of their CTV inventory programmatically while 18% cannot gauge their own activity. The survey highlights opaque supply paths,...
