Week in Review: Netflix Drops Its WBD Bid, Premier League Plans a Streaming App, and CTV Fuels Ad Tech Growth
Netflix has withdrawn its $83 billion bid to acquire Warner Bros. Discovery’s studio and streaming assets, paving the way for Paramount Skydance’s $111 billion hostile offer, which the board has deemed superior. Paramount’s proposal, backed by Larry Ellison, now awaits regulatory clearance after satisfying a DOJ second‑request review. Meanwhile, the Premier League announced Premier League Plus, a direct‑to‑consumer streaming service launching in Singapore next season, marking its first market‑specific rollout. Across the ad‑tech sector, CTV continues to fuel earnings, with The Trade Desk, Magnite and PubMatic reporting strong revenue growth tied to programmatic television.
UK Broadcasters Attract “Sizeable Audiences on YouTube” Says Barb
Barb’s 2025 report shows YouTube viewing on UK TV sets climbing sharply, with half of children aged 4‑15 and 20% of over‑55s tuning in weekly. YouTube now accounts for 54% of its UK viewership via television, surpassing any single channel’s...
Sports, Influencer and Media Buying Capabilities to Drive M&A This Year
Moore Kingston Smith forecasts a modest rebound in UK media and marketing M&A in 2026 after a 23% drop to 301 deals in 2025, the slowest since the pandemic. Buyers are prioritising capability‑driven targets—especially sports, influencer, and media‑buying agencies that...
