Nayax Adds AI-Powered Product Discovery To Its Retail Platform, Processing 3.5 Billion Transactions Yearly

Why It Matters

By integrating AI‑driven discovery with payment processing, Nayax equips unattended and multi‑channel retailers with actionable customer insights, accelerating personalization and potentially boosting sales conversion rates.

Key Takeaways

• Nayax processes 3.5 billion transactions annually
• AI engine tags products automatically for visual and text search
• Retailers get real‑time personalization across online and in‑store channels
• Acquisition of Weezmo enhances AI tracking of digital ad impact
• Only 14% of shoppers fully trust AI recommendations

Pulse Analysis

Nayax’s new AI‑driven discovery suite marks a strategic shift for the unattended‑retail sector, where fragmented tech stacks have long hampered seamless shopper experiences. By embedding a proprietary machine‑learning engine directly into its payment platform, Nayax eliminates the need for retailers to stitch together disparate solutions. The engine’s ability to auto‑generate detailed product attributes enables both visual and textual search, mirroring capabilities once reserved for large e‑commerce players and giving smaller operators a competitive edge.

The integration also deepens Nayax’s data moat. Leveraging inputs from point‑of‑sale terminals, online storefronts, and marketing platforms, the AI creates a unified customer profile that updates in real time. This holistic view supports hyper‑personalized recommendations, dynamic pricing, and targeted loyalty offers, driving higher average order values and repeat visits. As retailers grapple with omnichannel expectations, the ability to serve consistent, AI‑curated experiences across physical kiosks and digital channels becomes a decisive differentiator.

Looking ahead, Nayax’s acquisition strategy signals an ambition to broaden its AI capabilities beyond discovery. The 2021 purchase of Israeli startup Weezmo introduced technology that maps the full customer journey, linking digital ad exposure to offline purchases. Coupled with the new discovery tools, this positions Nayax to offer end‑to‑end attribution and performance analytics. As AI adoption in consumer shopping rises—though only 14% of shoppers fully trust algorithmic picks—the company’s integrated platform could accelerate confidence and usage, reshaping the economics of unattended retail.