Figma Bets on India to Expand Beyond Design

Why It Matters

India’s large developer ecosystem and strong adoption of Figma’s new AI and dev‑mode tools position the market as a critical growth engine, potentially boosting the company’s international revenue share. Localizing operations also helps Figma shift perception from a pure design tool to an end‑to‑end product platform, sharpening its competitive edge against Adobe, Canva and emerging AI coding platforms.

Summary

Figma announced the opening of a new office in Bengaluru, marking a strategic push to deepen its presence in India, its second‑largest user market after the U.S. The move aims to accelerate the company’s effort to win over developers, a segment that now accounts for roughly one‑third of its global users, by expanding sales, marketing and community initiatives. India already drives the bulk of usage for Figma’s AI‑powered "Make" feature, with over 800,000 prototypes generated, and has influenced product tweaks such as higher‑quality code‑export options. The expansion follows a broader international growth strategy, with 85% of Figma’s usage coming from outside the United States.