Laylo (YC S20) – Head of Growth (Organic and Partners and Loops and AI) – Remote US

Why It Matters

Scaling Laylo’s growth engine is critical to capture the booming creator‑economy market and to turn social buzz into measurable ticket, merch, and streaming revenue for top artists. The role directly influences revenue‑generating fan pipelines and positions Laylo as a core infrastructure for the music industry’s digital transformation.

Key Takeaways

• Laylo seeks Head of Growth, $150K‑$200K salary.
• Role combines organic, influencer, partner, AI-driven loops.
• Build 0→1 growth engine, run 2‑5 weekly experiments.
• Scale Drop CRM for artists, expand globally.
• YC‑backed, funded by Eldridge and Sony.

Pulse Analysis

Laylo’s Drop CRM addresses a clear pain point for artists: converting social‑media hype into actionable fan data and sales. By integrating landing pages, messaging, and real‑time analytics across Instagram DM, SMS, and email, the platform creates a seamless funnel that captures millions of fan interactions. Backed by Y Combinator, Eldridge and Sony, Laylo has already secured high‑profile clients such as Sabrina Carpenter and Skrillex, positioning it at the intersection of music, technology, and commerce. This foundation makes the upcoming growth leadership role pivotal for scaling the product beyond its U.S. foothold.

The Head of Growth will operate as a player‑coach, designing and executing rapid experiments across organic social, influencer collaborations, channel partnerships, and product‑driven loops. Leveraging AI tools for content ideation, copywriting, and analytics, the leader will prototype landing pages, lifecycle messages, and referral mechanisms at a cadence of two to five tests per week. Success metrics will be captured in a real‑time KPI dashboard, linking each experiment to conversion, activation, and retention improvements. By institutionalizing repeatable growth motions, the role aims to transform ad‑free channels into sustainable acquisition engines.

In the broader creator‑economy landscape, platforms that can monetize fan engagement without heavy ad spend are gaining traction. Laylo’s focus on data‑driven, AI‑enhanced growth aligns with industry trends toward self‑serve SaaS solutions that empower artists to own their audience relationships. As music and live‑event markets increasingly rely on digital drops, a robust growth function will not only accelerate Laylo’s international expansion but also set a benchmark for how CRM tools can drive revenue for the next generation of creators.