Your CRM Just Started Calling Your Leads (Meet Chloe)

Why It Matters

By automating initial outreach, Chloe can shrink sales cycles and boost conversion, giving companies a competitive edge in lead‑heavy markets.

Key Takeaways

• Close’s AI agent, Chloe, initiates calls to new leads automatically.
• Qualifies prospects via phone, email, SMS before human sales involvement.
• Continuous engagement aims to move every conversation toward a sale.
• AI learns from interactions, improving outreach efficiency over time.
• Integrated CRM workflow reduces response lag and boosts conversion rates.

Summary

The video introduces Chloe, an AI‑driven virtual sales rep built into Close’s CRM that can call, email and text leads without human intervention.

Chloe automatically qualifies inbound prospects, conducts discovery calls, follows up with personalized messages, and schedules meetings before handing the lead to a salesperson. The platform claims 24/7 engagement, reducing response times and keeping every lead moving through the funnel.

The narration emphasizes that “real conversations close more deals,” positioning Chloe as a digital extension of top‑performing reps that improves with each interaction. The demo shows the AI dialing, sending SMS, and updating the CRM in real time.

If the technology delivers, firms could cut staffing costs, accelerate pipeline velocity, and increase win rates, especially in high‑volume inbound environments. The integration also forces sales teams to rethink the handoff point between automation and human touch.

Original Description

Your CRM is calling your leads now.

Meet Chloe — Close’s AI sales agent. She calls your leads, has real conversations, qualifies prospects, and books meetings.

Everything gets logged and updated in your CRM—automatically.

“30 new bookings in less than a week.”

— Ben Pace, Clientmatching.com

🚀 Get Early Access (free, limited spots) → https://close.com/chloe

📌 Start a free trial → https://close.com

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CONNECT WITH US

Blog: https://blog.close.com?utm_campaign=yt_description&utm_medium=video&utm_source=youtube

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LinkedIn: https://linkedin.com/company/close-crm

ABOUT CLOSE

Close is the sales CRM built for small, scaling teams — calling, email, SMS, automation, and AI in one place. No tool sprawl. No manual logging. Just selling.

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