Forever Forward: Advancing Sustainability

Why It Matters

The campaign mobilizes unprecedented donor capital toward sustainability education and innovation, shaping the next generation of businesses that will tackle climate and social challenges.

Key Takeaways

• LBS tackles sustainability via teaching, research, and innovation.
• Founders drive businesses addressing climate, health, and poverty.
• Competitions and mentoring foster classroom‑to‑market idea exchange among students.
• Forever Forward campaign seeks donor support for high‑impact projects.
• Donations now have unprecedented potential to influence global challenges.

Summary

London Business School (LBS) is unveiling the “Forever Forward” campaign to accelerate sustainability solutions across climate change, health, and poverty. The initiative positions the school as a catalyst for business‑driven impact, leveraging its global network of founders and alumni.

LBS integrates sustainability into its core activities: curricula embed environmental and social challenges, faculty research targets actionable innovations, and competitions plus mentoring programs translate classroom ideas into market‑ready ventures. These mechanisms create a continuous exchange of concepts between students and industry.

The speaker emphasized, “Never before has a donation to LBS carried such a massive impact,” highlighting the campaign’s appeal to donors eager to fund high‑impact projects. The Forever Forward effort seeks to channel philanthropic capital into research, startups, and educational programs that directly address pressing global issues.

If successful, the campaign could generate a pipeline of socially responsible enterprises, attract new funding streams, and cement LBS’s reputation as a leading hub for climate‑focused business education, influencing both corporate strategy and policy worldwide.

Original Description

Forever Forward is accelerating research and action on climate, inequality and development, translating insight into practical solutions that help businesses drive sustainable progress for people and the planet.

Find out more: https://foreverforward.london.edu/