Is Beauty Hardwired Into the Brain? | Semir Zeki
Why It Matters
Finding neural signatures of beauty would substantiate a biological basis for aesthetic judgments, advancing neuroaesthetics and informing fields from art theory to design, marketing and mental-health interventions that leverage aesthetic experience.
Summary
Neuroscientist Semir Zeki outlines 'aesthetic cognitivism' and argues that progress requires identifying specific brain activity patterns consistently associated with perceiving beauty, particularly in face-specialized areas. He notes that proportion and symmetry are necessary but not sufficient for facial beauty, suggesting an unknown additional neural factor that may be universal across cultures. Zeki uses Francis Bacon’s distorted faces to illustrate how violating the brain’s facial template produces a negative aesthetic shock, and he links beauty to love, desire and spiritual experience. He cites cultural and religious traditions, such as Sufism, as reflecting a deep connection between beauty and the experience of the divine.
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