Oscars to Stay in March for ABC’s Final Two Ceremonies, in 2027 and 2028

Key Takeaways

• 99th Oscars set for March 14, 2027.
• 100th Oscars slated for March 5, 2028.
• These are ABC’s last two Academy Award broadcasts.
• March timing preserves historic awards season rhythm.
• Post‑2028, ABC may lose Oscars to a new network.

Pulse Analysis

The Academy’s decision to keep the Oscars in March for its final two ABC ceremonies underscores a decades‑old tradition that aligns the awards with the climax of the awards season. March dates have historically maximized viewership by following the climax of the Golden Globes and the lead‑up to the Emmys, creating a cohesive narrative for both industry insiders and the public. By confirming March 14, 2027 for the 99th ceremony and March 5, 2028 for the 100th, the Academy signals continuity even as its broadcast partnership winds down.

From a business perspective, the timing is crucial for advertisers and networks alike. Live events in March attract premium ad rates, and the Oscars have consistently delivered multi‑million‑dollar spots for brands seeking mass exposure. ABC’s final two broadcasts will likely see a surge in bidding as advertisers aim to capitalize on the historic centennial ceremony. Meanwhile, the network must balance the loss of a marquee property against its broader programming slate, prompting strategic shifts in its sports and news offerings to fill the upcoming revenue gap.

Looking ahead, the post‑2028 landscape could reshape how the Oscars are delivered. Streaming giants and emerging broadcasters are eyeing the high‑profile slot, potentially introducing hybrid models that blend traditional TV with digital interactivity. The transition may also influence the Academy’s own distribution strategy, encouraging more global streaming partnerships and data‑driven audience engagement. Stakeholders should monitor negotiations closely, as the next rights holder will set new standards for live‑event monetization and audience experience.