Prime Video Reveals "Fresh Look" At Family Drama Series Starring Scott Foley, "It's Not Like That"

Key Takeaways

• Global launch set for May 15, 2026
• Episodes available now via Wonder Project on Prime Video
• Created by Deitchman and Robinson, known for family dramas
• Stars Scott Foley as widowed pastor Malcolm
• Produced by Amazon MGM Studios, boosting faith‑values catalog

Pulse Analysis

Prime Video’s decision to spotlight “It’s Not Like That” reflects a broader industry trend of carving out niche audiences amid fierce streaming competition. By partnering with Wonder Project—a studio dedicated to faith‑and‑values storytelling—Amazon taps into a loyal demographic that often feels underserved by mainstream platforms. The series joins a growing slate of purpose‑driven originals that aim to differentiate Prime Video’s library, encouraging both existing Prime members and new subscribers to explore content aligned with their personal beliefs.

The drama centers on Malcolm (Scott Foley), a recently widowed pastor, and Lori (Erinn Hayes), a newly divorced mother, as they navigate blended families and second‑chance romance. Created by veteran showrunners Ian Deitchman and Kristin Robinson—renowned for hits like *Parenthood*—the series blends heartfelt moments with humor, targeting viewers who appreciate multigenerational storytelling. Supporting talent such as J.R. Ramirez and Leven Miranda adds depth, while the involvement of Kingdom Story Company signals a commitment to authentic, values‑centric narratives that resonate with both U.S. and international audiences.

From a business perspective, the May 15 global rollout positions the series as a flagship offering for Amazon’s expanding original catalog. Early U.S. availability through Wonder Project’s subscription can drive incremental revenue and cross‑sell opportunities within the Prime ecosystem. Moreover, the collaboration with Amazon MGM Studios leverages the studio’s production muscle, potentially lowering costs while maintaining high production values. As streaming services vie for subscriber loyalty, “It’s Not Like That” exemplifies how targeted, high‑quality content can serve as a growth engine and reinforce brand differentiation in a crowded market.