Production Begins on Season Two of CBS' "Marshals" - The #1 New Broadcast Series

Key Takeaways

• Season two filming began in Park City, Utah.
• First eight episodes averaged 20.4 million multiplatform viewers.
• Series ranked #1 among new broadcast shows this season.
• Fall premiere slated, boosting CBS’s primetime lineup.

Pulse Analysis

"Marshals" has quickly become a flagship for CBS, delivering a rare combination of western grit and modern action that resonates across broadcast and streaming platforms. Its 20.4 million average multiplatform audience for the first eight episodes signals robust cross‑screen engagement, a metric increasingly prized by advertisers seeking to reach fragmented viewers. By securing the #1 spot among new broadcast series, the show demonstrates that high‑concept, genre‑blending dramas can still capture mass attention in an era dominated by niche streaming hits.

The decision to film season two in Park City, Utah, reflects a broader industry shift toward location shoots that offer both scenic authenticity and tax incentives. Utah’s film-friendly policies and diverse terrain provide an ideal backdrop for the series’ Montana setting, while also injecting economic activity into local communities through job creation and hospitality spending. This move aligns with other major productions that have leveraged secondary markets to offset rising production costs in traditional hubs like Los Angeles and New York.

From a business perspective, CBS stands to benefit from "Marshals" through multiple revenue streams. The series’ strong ratings attract premium advertising rates during its fall premiere, while its multiplatform performance bolsters the network’s streaming portfolio, driving subscriber growth for CBS’s digital services. Moreover, the show’s success may encourage further investment in original, high‑budget dramas that can compete with streaming giants, reinforcing CBS’s position in the evolving television landscape.