Crave Orders Second Season of ‘Project Runway Canada’

Why It Matters

The renewal underscores Crave’s commitment to original Canadian content and elevates local fashion talent on a national streaming stage, strengthening the ecosystem for designers and advertisers alike.

Key Takeaways

• Crave greenlights Season 2 of Project Runway Canada
• Production starts summer 2024 in Toronto
• Coco Rocha returns as host and judge
• Judges Jeanne Beker, Spencer Badu, mentor Aurora James confirmed
• Casting open now for emerging Canadian designers

Pulse Analysis

The decision to renew *Project Runway Canada* reflects a broader trend among streaming services to invest in niche, high‑engagement reality formats that can differentiate their libraries. By partnering with Fremantle, the global format owner, and Toronto Metropolitan University’s School of Fashion, Crave taps into both proven production expertise and academic credibility, positioning the show as a pipeline for fresh design talent while satisfying viewers’ appetite for fashion‑focused entertainment.

For the Canadian fashion industry, the series offers a rare, televised platform that can accelerate a designer’s career trajectory. Exposure on a national streaming service translates into brand partnerships, retail opportunities, and media coverage that would otherwise be difficult to secure. The involvement of industry veterans like Coco Rocha, Jeanne Beker, and Spencer Badu adds legitimacy, while mentor Aurora James provides mentorship that mirrors real‑world runway preparation, potentially shaping the next generation of Canadian style icons.

From a business perspective, Crave’s investment aligns with its strategy to grow subscriber numbers through original, locally resonant content. Reality competition shows generate strong social media buzz and can be repurposed across multiple digital channels, extending the brand’s reach. Moreover, the collaboration with TMU’s fashion school creates a pipeline for talent both on‑screen and behind the scenes, reinforcing Crave’s reputation as a champion of Canadian creative industries.