Globo and Teletica Bring She’s The One to Costa Rica

Why It Matters

The partnership deepens Globo’s penetration of the Latin American market while giving Teletica a proven, high‑engagement title that can boost ad revenue and audience share.

Key Takeaways

• Globo licenses record‑breaking telenovela “She’s The One” to Teletica.
• Series logged 1.2 billion views and 3 million social mentions globally.
• Awarded Best Romantic Telenovela at 2025 PRODU Awards.
• Partnership expands Brazilian content reach into Costa Rica’s prime‑time slot.
• Teletica adds proven high‑engagement series to strengthen viewership.

Pulse Analysis

Globo’s aggressive content‑distribution strategy has long relied on exporting its blockbuster telenovelas beyond Brazil’s borders. “She’s The One,” set in the late 1950s and praised for its blend of romance, social commentary, and period aesthetics, became a cultural touchstone, amassing over a billion views across broadcast and streaming platforms. Its record‑breaking engagement metrics—millions of spontaneous mentions and a sweeping PRODU Awards win—demonstrate the growing appetite for high‑production Latin American drama that resonates across demographics.

Teletica, Costa Rica’s premier free‑to‑air network, sees the addition of “She’s The One” as a strategic move to capture viewers hungry for premium international content. The series fills a prime‑time slot that traditionally competes with local productions, offering advertisers a proven audience magnet. By leveraging Globo’s brand equity, Teletica can elevate its ratings, attract higher‑value ad inventory, and reinforce its reputation as a gateway for top‑tier Latin American entertainment in the Central American market.

The agreement signals a broader shift in regional media dynamics, where Brazilian studios are increasingly positioning themselves as content powerhouses for the entire Latin American ecosystem. As streaming services fragment viewership, linear broadcasters like Teletica are turning to established, globally resonant formats to retain relevance. Globo’s success with “She’s The One” may spur additional cross‑border licensing deals, encouraging more collaborative pipelines that blend local sensibilities with universally appealing storytelling, ultimately reshaping the competitive landscape of Latin American television.