ITV Reviving ‘Name That Tune’ With Host Alison Hammond

Why It Matters

The revival leverages a proven international format to strengthen ITV's daytime lineup and attract advertisers seeking broad, multigenerational audiences. Success could signal a resurgence of classic game‑show properties in the UK market.

Key Takeaways

• Alison Hammond to host ITV's revived "Name That Tune"
• Show leverages successful Fox format that ran five seasons
• Bright Entertainment and BiggerStage co‑produce the UK reboot
• Family‑friendly music quiz aims to attract multigenerational viewers
• ITV hopes format will boost daytime ratings and ad revenue

Pulse Analysis

The return of "Name That Tune" reflects a broader industry trend of re‑imagining legacy formats for modern audiences. ITV’s decision to enlist Alison Hammond—a familiar face from "This Morning" and "Great British Bake Off"—adds star power and cross‑channel appeal, positioning the show as a flagship for the network’s daytime slate. By pairing a seasoned presenter with a live band that has backed icons like Adele and the Spice Girls, ITV aims to blend nostalgia with fresh energy, creating a viewing experience that feels both familiar and contemporary.

The U.S. version’s five‑season run on Fox demonstrates the format’s durability and its ability to capture high‑stakes, family‑friendly viewership. ITV’s partnership with Bright Entertainment and BiggerStage, facilitated by Fox Entertainment Global, underscores the increasingly collaborative nature of format licensing across the Atlantic. This cross‑border synergy not only reduces development risk but also allows ITV to import proven production values and audience insights, giving the reboot a competitive edge against home‑grown quiz shows and streaming music content.

For advertisers, the revived "Name That Tune" offers a rare blend of live entertainment and interactive participation, encouraging viewers to play along in real time. This engagement potential translates into premium ad slots, especially for brands targeting a broad demographic—from millennials to retirees. Moreover, the show’s alignment with ITV’s existing portfolio—such as "This Morning" and upcoming music series "Your Song"—creates opportunities for cross‑promotion and bundled sponsorships, potentially boosting overall daytime revenue and reinforcing ITV’s position as a leader in British entertainment.