Keshet’s The Search Gets Two Further Adaptations in Spain

Why It Matters

The deals lock Keshet into Spain’s lucrative regional market and prove the format’s versatility across adult and youth audiences, boosting ad revenue and paving the way for further global expansion.

Key Takeaways

• Telemadrid launches €10,000 (≈$10,800) jackpot version of Sopa de Letras.
• Aragón TV kids spin‑off Sopa de Letras Zagales airs Fridays, 9.6% share.
• Keshet’s format now has six international adaptations, five in Spain.
• Aragón TV’s weekday slot share rose 39% after format debut.
• Globomedia secures two new licensing deals, reinforcing format’s adaptability.

Pulse Analysis

The Search, originally created by Youngest Media and Keshet International, has been rebranded for Spanish audiences as Sopa de Letras. Telemadrid’s new edition will air Saturdays and Sundays at 15:30, offering contestants a €10,000 prize—roughly $10,800—under the stewardship of veteran journalist Jota Abril. Meanwhile, Aragón TV’s kid‑focused spin‑off, Sopa de Letras Zagales, premieres Friday nights at 21:50, pairing 10‑ to 11‑year‑olds in a 60‑minute tournament that promises family‑friendly entertainment and a fresh talent pipeline for the broadcaster.

Both adaptations arrive on the back of impressive performance metrics. Aragón TV’s weekday Sopa de Letras boosted its slot’s average share by 39%, while the new kids version already commands a 9.6% share, outpacing previous programming such as El Bosque Encantado (7.8%). Canal Sur’s 30‑minute version, with a €10,000 prize pool, secured a second‑season order, underscoring regional broadcasters’ appetite for interactive, high‑energy formats that drive viewer engagement and premium advertising rates. The format’s blend of trivia, rapid‑fire challenges, and a large LED grid creates a visual spectacle that resonates with both live and streaming audiences.

Globomedia’s dual licensing deals expand Keshet’s international footprint to six adaptations, with five already operating in Spain. The format’s success in Uruguay, Belgium and now multiple Spanish regions illustrates its scalability and cultural adaptability. As Keshet eyes further roll‑outs in the UK, Brazil, Argentina, Mexico, Portugal, the Netherlands and Greece, the Spanish market serves as a proving ground for localized versions that can be tailored to diverse audience segments while preserving the core gameplay that fuels high ratings and advertiser interest.