Looper Insights: ‘The Boys,’ Prime Video Top May Streamer of the Month Charts

Why It Matters

The rankings reveal where advertisers are allocating billions in TV‑connected ad dollars, signaling which services and content are most valuable for brand exposure. Prime Video’s lead underscores Amazon’s growing influence in the streaming ad ecosystem.

Key Takeaways

• Prime Video led May streaming apps with $196.3 million MPV
• ‘The Boys’ topped title chart, generating $5.53 million MPV
• Apple TV’s ‘F1: The Movie’ placed second with $5.49 million MPV
• Roku Channel and Tubi secured second and third app positions respectively
• Euphoria rose to third title spot, reflecting strong teen drama demand

Pulse Analysis

Looper Insights’ monthly report uses its proprietary Dollar Media Placement Value (MPV) to quantify ad dollars flowing to streaming apps and titles on connected‑TV devices. By translating raw spend into a comparable metric, the study offers advertisers a clear view of which platforms command the most premium inventory. In May, Amazon’s Prime Video surged ahead with $196.3 million MPV, outpacing rivals and confirming the strategic importance of Amazon’s ad‑supported streaming tier for brands seeking scale and data‑driven targeting.

The series "The Boys" propelled Prime Video’s dominance, delivering $5.53 million MPV and reclaiming the top title slot after a strong fifth‑season run. The show’s blend of satire and high‑octane action resonates with a lucrative 18‑34 demographic, making it a magnet for advertisers targeting younger, affluent viewers. Meanwhile, Apple TV’s "F1: The Movie" and HBO Max’s "Euphoria" secured the next two title positions, illustrating the continued appetite for premium scripted content that drives higher ad rates on premium OTT services.

Across the broader landscape, Roku Channel and Tubi’s robust MPV figures signal the rising clout of ad‑supported, free‑to‑watch services. Their placement in the top three apps suggests advertisers are diversifying spend beyond subscription‑only platforms to capture cost‑effective reach. The genre mix—superhero satire, sports drama, teen drama, and western spinoff—highlights the fragmented yet lucrative nature of streaming audiences. Brands that align with these high‑MPV titles can leverage contextual relevance, while platform operators must continue to invest in compelling original content to sustain and grow their ad revenue streams.