PMK Names Leah Sparkes VP, Ulisses Rivera Joins as Senior Account Director

Why It Matters

The hires strengthen PMK’s leadership in integrated entertainment publicity and brand strategy, positioning the firm to capture growing demand for cross‑platform content campaigns. They also signal boutique agencies’ talent consolidation to compete with larger industry players.

Key Takeaways

• Leah Sparkes joins as VP, bringing 20+ years entertainment PR.
• Ulisses Rivera hired as Senior Account Director, adds agency expertise.
• Both hires enhance PMK’s integrated communications and premium content services.
• PMK recently joined ACC, expanding branded integration capabilities.
• New leadership aims to meet rising demand for cross‑platform campaigns.

Pulse Analysis

PMK Entertainment has been on an accelerated growth trajectory, highlighted by its recent affiliation with the Acceleration Community of Companies. This partnership broadens PMK’s reach into branded integration, entertainment marketing, and talent representation, allowing the firm to offer a full‑service suite to media brands navigating a fragmented audience landscape. In an era where streaming platforms, social media, and traditional broadcast converge, agencies that can blend publicity, brand narrative, and premium content production are increasingly valuable to studios and advertisers alike.

Leah Sparkes brings a rare blend of strategic insight and hands‑on execution, honed through senior roles at NBCUniversal, Harpo Studios, OWN, and WE tv. Her track record includes launching scripted and unscripted series, steering award campaigns, and managing franchise rollouts across global markets. By founding Sparkes PR, she demonstrated entrepreneurial acumen and cultivated deep industry relationships that can translate into high‑impact media placements for PMK’s clients. Sparkes’ appointment signals PMK’s intent to deepen its expertise in premium content storytelling, a critical differentiator as brands seek narrative‑driven engagement beyond conventional advertising.

Ulisses Rivera complements Sparkes with a robust agency background, having led strategic communications for WME’s entertainment divisions and its film‑sales arm. His experience spans corporate messaging, crisis management, and talent advocacy, equipping PMK to navigate the complex regulatory and reputational challenges that increasingly affect entertainment projects. Rivera’s addition enhances PMK’s capability to advise clients on integrated campaigns that blend agency‑level strategy with boutique execution, positioning the firm to capture higher‑margin accounts in a market where seamless brand‑content alignment is paramount.