Powering the Great Tech-Celeration: Meet the Strategic Partners Behind VBS 2026

Why It Matters

The partnership ecosystem highlights how convergence is redefining distribution, content creation and revenue streams, positioning India as a fast‑growing hub for next‑gen media services.

Key Takeaways

• JioStar and ZEE co‑power summit, highlighting distribution scale
• Amagi as Platinum partner drives global FAST channel expansion
• Associate partners reinforce hybrid cable‑broadband infrastructure
• Broadpeak focuses on streaming optimization for viewer retention
• Industry partners span content, OTT, adtech, boosting monetisation

Pulse Analysis

The Video Broadcast and Broadband Tech Summit 2026 (VBS) arrives at a pivotal moment for India’s media landscape, gathering broadcasters, telcos, OTT platforms and ad‑tech firms under one roof. By aligning with heavyweight co‑hosts JioStar and ZEE, the summit signals a strategic push toward large‑scale distribution and platform innovation. Amagi’s Platinum partnership brings a global perspective, leveraging Connected TV and FAST channels to extend Indian content beyond domestic borders, while associate partners such as One Broadband, NXT Digital, Sony Pictures Networks India and GTPL Hathway fortify the hybrid cable‑broadband backbone essential for seamless delivery.

Convergence is the engine driving the summit’s narrative. AI‑enhanced workflows, cloud‑native infrastructure and 5G‑enabled streaming are reshaping how content is produced, packaged and monetised. Broadpeak’s role as Lanyard partner underscores the critical need for video delivery optimisation, ensuring low‑latency playback that retains viewers in an increasingly competitive environment. Meanwhile, industry partners like One Take Media, Vertigo TV, OTT Play, CereOne and Dish TV India illustrate the full value chain—from content creation and curation to programmatic advertising and direct‑to‑home distribution—highlighting data‑driven revenue models that capitalize on fragmented audience habits.

For the Indian market, the VBS partnership ecosystem signals heightened investment and collaboration, accelerating the shift toward a unified, data‑centric media economy. The combined expertise of infrastructure providers, content owners and monetisation platforms promises faster rollout of 5G‑enabled services, broader adoption of FAST channels, and more sophisticated ad‑tech solutions. As these entities move from siloed operations to integrated ecosystems, advertisers gain richer targeting capabilities, consumers enjoy richer, more personalised experiences, and the industry as a whole stands to capture a larger share of the projected multi‑billion‑dollar digital entertainment spend. This collaborative momentum positions India to become a benchmark for tech‑driven media transformation in emerging markets.