Zattoo Upgrades SRG Channels to Full HD

Why It Matters

Delivering Full HD across the entire SRG lineup strengthens Zattoo’s competitive edge in a market where high‑resolution streaming is becoming a baseline expectation, especially for premium sports events.

Key Takeaways

• Zattoo adds Full HD for all seven SRG channels.
• Ultimate tier now offers 118 Full HD and 202 HD channels.
• Upgrade timed for 2026 FIFA World Cup viewership boost.
• Customers need compatible devices and sufficient internet speed.

Pulse Analysis

Zattoo, Switzerland’s leading over‑the‑top (OTT) TV platform, has been expanding its content library and quality tiers to keep pace with a rapidly maturing streaming market. As broadband penetration reaches 95 % and households increasingly replace traditional set‑top boxes with smart TVs and streaming sticks, providers are forced to differentiate on picture quality and user experience. Competitors such as Disney+ and local cable‑bundles already deliver Full HD or 4K streams, making high‑resolution support a baseline expectation for premium subscribers. This pressure also drives providers to invest in adaptive streaming technologies that optimize bandwidth usage.

The latest upgrade makes all seven SRG SSR channels—SRF 1, SRF zwei, SRF info, RTS 1, RTS 2, RSI LA 1 and RSI LA 2—available in Full HD for users on Zattoo’s Ultimate tier. By raising the Full HD count to 118 channels and the total catalog to 374, Zattoo aligns its premium offering with the visual demands of live sport, especially the upcoming 2026 FIFA World Cup, and high‑budget dramas. The streams are delivered instantly to any compatible device, provided the subscriber’s internet connection can sustain the higher bitrate, typically 5 Mbps or more. The upgrade also reduces buffering, improving overall satisfaction scores.

For Swiss broadcasters, the move signals a shift toward premium OTT distribution as linear viewership declines. By bundling Full HD content with a higher‑priced tier, Zattoo can capture incremental revenue while offering advertisers a more engaging ad environment. The upgrade also positions the platform to roll out 4K streams in future, keeping pace with European peers that are already testing ultra‑high‑definition for flagship events. Early adopters are likely to influence broader market expectations for HD standards. In a market where price sensitivity remains high, quality differentials may become the decisive factor for subscriber growth.