How to Measure Content Marketing ROI

Summary

The post argues that content marketing ROI should be measured as a system metric rather than isolated short‑term wins, using ten specific KPIs to gauge the health of a content engine. It highlights key indicators such as SME contribution, participation rates, steady production velocity, library growth, sales usage, format diversity, traffic correlation, consistent social presence, effective repurposing, and time‑to‑publish. The author, A. Lee Judge, emphasizes a holistic, data‑driven approach and offers a Content Engine Assessment to help teams align content output with real business value.