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B2B GrowthBlogsYour Google Business Profile Is the Secret to Local SEO
Your Google Business Profile Is the Secret to Local SEO
B2B Growth

Your Google Business Profile Is the Secret to Local SEO

•October 22, 2025
John Jantsch
John Jantsch•Oct 22, 2025
0

Summary

On the Duct Tape Marketing Podcast, John Jantsch argues that Google Business Profile has evolved from a simple directory listing into a publishing platform critical for local SEO, AI overviews, and zero‑click searches. He prescribes concrete weekly and monthly actions—regular posts, photos with captions, FAQs, structured content, and responsive review management—to boost freshness, E‑E‑A‑T signals, and visibility. The shift means local businesses that treat their profile as a mini‑website can gain trust, higher placement in AI and search results, and improved conversions, while those that neglect it risk losing discoverability and traffic to Google’s ecosystem.

Your Google Business Profile Is the Secret to Local SEO

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