Mod Op Acquires Ascend Marketing to Expand Marketing Automation and ABM Capabilities

Deal Summary

Mod Op has acquired Ascend Marketing to deepen its marketing automation, customer engagement, and account-based marketing capabilities, integrating Ascend’s data, martech, and ABM expertise into Mod Op’s end-to-end B2B service offering. Ascend’s leadership will join Mod Op’s executive team as part of the transaction.