Moving Walls Acquires Insightz Club and Launches AI‑Powered Moving Walls Science

Why It Matters

The acquisition creates a leading AI‑driven platform that can deliver end‑to‑end measurement and optimization across connected media, strengthening Moving Walls’ position in a fast‑growing DOOH market and accelerating the industry’s shift toward integrated, outcome‑based advertising.

Deal Summary

Moving Walls announced the acquisition of audience research firm Insightz Club and simultaneously launched Moving Walls Science, an AI‑powered intelligence suite to unify predictive audience insights across DOOH and connected media. The deal combines Moving Walls' DOOH platform with Insightz Club's behavioral research to offer end‑to‑end campaign measurement and optimization.