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Supermetrics Acquires Real-Time CDP Relay42
AcquisitionB2B Growth

Supermetrics Acquires Real-Time CDP Relay42

•October 22, 2025
•Oct 22, 2025
0

Participants

Supermetrics

Supermetrics

acquirer

Relay42

Relay42

target

Deal Summary

Supermetrics acquired real-time customer data platform Relay42 earlier this year, expanding its data and CDP capabilities to help marketers unify and action data. The transaction strengthens Supermetrics' position in the marketing data and CDP market.

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