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B2B GrowthNewsAI Gains Influence with Shoppers, but Search Still Rules
AI Gains Influence with Shoppers, but Search Still Rules
B2B Growth

AI Gains Influence with Shoppers, but Search Still Rules

•October 31, 2025
0
MarTech
MarTech•Oct 31, 2025

Why It Matters

The findings signal a rapid shift in the consumer journey, forcing marketers and retailers to embed AI‑driven experiences to stay competitive, even as search retains its top spot. Ignoring AI’s growing sway could erode brand relevance and miss new discovery opportunities.

AI gains influence with shoppers, but search still rules

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