Amperity Unveils ‘Real-Time Profiles’ Enabling Brands to Recognise and Respond to Customers Instantly

Why It Matters

True real‑time personalization can dramatically increase conversion, loyalty and revenue while reducing data latency, giving brands a decisive competitive edge in an increasingly instantaneous consumer market.

Summary

Amperity, the AI‑powered customer data cloud provider, announced a new Real‑Time Profiles capability that merges live streaming signals with each customer's full historical data, enabling brands to identify and act on individual shoppers the instant they engage. The feature eliminates the traditional trade‑off between speed and completeness by continuously updating unified profiles, allowing in‑session personalization such as instant product recommendations or targeted offers. Early adopters can trigger real‑time journeys—e.g., sending a personalized travel‑booking offer within milliseconds—and the company cites results like 198% higher conversion rates and millions of new high‑value prospects. More than 400 brands, including Alaska Airlines and Virgin Atlantic, are positioned to leverage the tool for faster, context‑rich experiences.