Clinch Named First Third-Party Ad Serving Solution to Serve Ads to Amazon Custom Audiences, Utilizing a S2S (Server-to-Server) Integration

Why It Matters

The move gives advertisers direct, privacy-preserving access to Amazon Custom Audiences and could shift programmatic ad workflows while strengthening Clinch’s competitive position in ad serving and measurement.

Summary

Clinch announced a first-to-market server-to-server ad serving integration with Amazon DSP that lets advertisers serve ads to and make serving decisions against Amazon Custom Audiences. The integration, described as customer- and privacy-centric, expands Clinch’s collaboration with Amazon Ads and leverages the company’s Agentic AI omnichannel platform to enable S2S delivery and decisioning. The move gives advertisers direct, privacy-preserving access to Amazon Custom Audiences and could shift programmatic ad workflows while strengthening Clinch’s competitive position in ad serving and measurement.