Cresta Unveils Four Products at Cresta Wave to Unleash the Potential of Human and AI Agents

Why It Matters

The announcements give enterprises a turnkey way to scale multilingual support, orchestrate hybrid agents, and prioritize automation with clear ROI, strengthening Cresta’s position as a leading CX‑AI platform and accelerating AI adoption across Fortune‑500 contact centers.

Summary

Cresta unveiled four new capabilities at its inaugural Cresta Wave conference: Real‑Time Translation and multilingual AI that supports 30+ languages for both voice and chat; an Agent Operations Center that gives supervisors a unified view of all interactions and introduces an AI Supervisor role to intervene in real time; Automation Discovery, an analytics‑driven tool that scores conversation flows and recommends the highest‑ROI automation targets; and a Prompt Optimizer that provides guided best‑practice recommendations to accelerate AI agent design. The suite is designed to create a hybrid human‑AI workforce, expand global reach, and streamline the path from insight to deployment. Cresta’s CEO Ping Wu framed the launches as a step toward a “super‑human” customer‑experience center where humans and AI operate in tandem.