Epson Eyes Growing Corporate Market
•February 16, 2026
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Why It Matters
The pivot to higher‑margin B2B and premium consumer offerings positions Epson to capture sustainable growth amid a weakening consumer market and rising demand for green enterprise solutions.
Key Takeaways
- •Targeting 5% FY2026 growth via B2B expansion.
- •Inkjet printer sales rose 40% in FY2025.
- •Ink‑tank market share grew to 44% despite B2C decline.
- •Launching premium Lifestudio projector for outdoor, younger users.
- •Emphasizing sustainability and green tech in enterprise solutions.
Pulse Analysis
Epson Thailand is rebalancing its portfolio toward corporate customers as the consumer market stalls. After a flat FY2025 revenue and a 5 % dip in ink‑tank printer demand, the company set a 5 % growth target for FY2026 by leaning on government‑driven digital transformation and green‑tech projects. Managing director Yunyong Muneemongkoltorn highlighted that geopolitical uncertainty and a polarized consumer base force a long‑term focus on value‑added solutions rather than price wars. This strategic pivot aligns Epson with enterprises that are modernising document workflows and seeking energy‑efficient printing.
The B2B segment delivered the strongest results, with business inkjet printers posting a 40 % year‑over‑year surge and document scanners climbing 25 %. Epson is encouraging a shift from laser to high‑efficiency inkjet technology, positioning its EcoFleet Management suite as a cost‑control tool for mid‑to‑high‑end users. By targeting healthcare, education and manufacturing, the firm taps the ASEAN‑wide reshoring trend that fuels demand for colour‑label printers and industrial robotics. Sustainability messaging—highlighting reduced power consumption and recyclable consumables—reinforces brand differentiation in a market that increasingly values environmental credentials.
On the consumer side, Epson defends its core ink‑tank leadership, raising market share from 42 % to 44 % despite a projected 5 % B2C decline. The company’s first lifestyle projector, the Lifestudio with Google TV and Bose audio, aims at premium outdoor‑camping enthusiasts and younger demographics, a niche that offsets the 20 % contraction in the broader projector market. By extending warranties to four years for authentic‑ink users, Epson adds perceived value and loyalty. If political stability returns and public‑sector digitisation accelerates, both scanning solutions and premium projectors could become new growth engines.
Epson eyes growing corporate market
Epson (Thailand) Co Ltd is placing greater emphasis on the corporate‑customer segment, where demand for document‑management solutions continues to grow, as part of its strategy to achieve at least 5 % growth in the company’s 2026 fiscal year.
The firm has also capitalised on digital‑transformation projects by state agencies amid the declining consumer market.
At the same time, the company is making its first entry into the consumer‑lifestyle projector segment, in a bid to capitalise on the premiumisation trend.
“Persistent geopolitical tensions and a polarised consumer market — split between premium experiences and value‑seekers — continue to define the landscape,” said Yunyong Muneemongkoltorn, managing director of Epson Thailand.
Organisations that are accelerating digital transformation and the adoption of green tech remain the primary trends shaping spending in 2026, he added.
He said that by prioritising long‑term value over price competition, the company aims to achieve its sales target in 2026 through integration of solutions, services and sustainability across both business‑to‑consumer (B2C) and business‑to‑business (B2B) markets.
B2B market
Epson will drive enterprise growth across business inkjet printers, commercial and industrial printers, colour‑label printers, high‑brightness projectors, and specialised industrial solutions. The company will also tap specific sectors such as healthcare, education and manufacturing, and will encourage customers to transition from laser printers to energy‑efficient inkjet technology.
“In recent years, Epson has increased its focus on the B2B market. We will continue exploring new S‑curve growth and reinforcing brand differentiation through sustainability and environmentally friendly technologies,” Mr Yunyong said.
B2C segment
Epson is focusing on defending market share and its customer base in the categories it dominates, while upgrading the product portfolio towards higher‑value models.
“We are enhancing the value of our ink‑tank printers by extending warranties to four years for customers using authentic ink,” Mr Yunyong noted.
For the first time, Epson is entering the market with a lifestyle projector that serves premium users: the Lifestudio Projector featuring Google TV technology and audio systems by Bose.
Image caption: Mr Yunyong gestures while presenting the Epson lifestyle projector for premium users.
Epson’s new lifestyle projector is targeting the premium outdoor‑camping market and younger demographics. Despite a 20 % projector‑market contraction in the first nine months of last year, Epson maintained its leadership with a 48 % market share, Mr Yunyong said.
He added that Epson is banking on political stability to revive consumer spending. The company also anticipates that government digitisation will drive demand for scanning solutions across public‑sector projects.
“We urge the formation of a new government as quickly as possible to restore consumer confidence,” said Mr Yunyong.
“Continued government digitisation will further expand opportunities for our scanning solutions in the public sector,” he added.
In 2025, economic pressure and low consumer confidence triggered a market‑wide slowdown. Consumers prioritised value and intense entry‑level price wars, while the small‑ and medium‑sized‑enterprise market extended equipment lifecycles and large enterprises restricted spending to mission‑critical projects. Underlying demand for core upgrades, however, remained steady.
Epson Thailand expects flat revenue for fiscal year 2025, which ends in March of this year. While the B2C segment is projected to decline by 5 % in the 2025 fiscal year due to a 4 % dip in ink‑tank printer demand, Epson successfully grew its market share of the ink‑tank printer segment from 42 % to 44 %.
In contrast, the B2B sector saw robust growth, led by business inkjet printers, which recorded 40 % growth in the 2025 fiscal year, followed by document scanners with 25 % growth, and 20 % gains across colour‑label printers, receipt printers and industrial robots.
“Our B2B growth is focused on the mid‑to‑high‑end segments, particularly business inkjet printers, scanners and enterprise solutions,” Mr Yunyong pointed out.
“These include the EcoFleet Management solution for cost control and network efficiency, colour‑label printing, and industrial robotics benefiting from the shift of manufacturing from China to ASEAN.”
The commercial and industrial printing markets also continued to see steady growth over the past year.
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