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B2B GrowthNewsFrost & Sullivan Names Basis the 2025 Customer Value Leader for Global Demand-Side Platform Industry
Frost & Sullivan Names Basis the 2025 Customer Value Leader for Global Demand-Side Platform Industry
B2B Growth

Frost & Sullivan Names Basis the 2025 Customer Value Leader for Global Demand-Side Platform Industry

•November 14, 2025
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MarTech Series
MarTech Series•Nov 14, 2025

Companies Mentioned

Frost & Sullivan

Frost & Sullivan

Why It Matters

The accolade validates Basis’s market leadership and is likely to accelerate adoption as advertisers seek integrated, AI‑driven DSP solutions to navigate growing channel complexity, improving efficiency and ROI. It signals a broader industry shift toward unified platforms that consolidate workflows and enhance customer value.

Frost & Sullivan Names Basis the 2025 Customer Value Leader for Global Demand-Side Platform Industry

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