Globant Consolidates All Marketing Services Within GUT

Why It Matters

The integration gives Globant a full‑stack marketing engine and broader client base, enabling cross‑selling of high‑margin tech and creative services and strengthening its competitive edge in the rapidly evolving adtech landscape.

Summary

Globant has merged all of its marketing and advertising capabilities into the GUT Network, creating a unified global operation with 12 offices and over 2,000 staff. The network, led by GUT co‑founders Gastón Bigio and Anselmo Ramos together with Globant CMO Wanda Weigert, adds two new hubs in Bogotá and Copenhagen, expanding its AI‑driven digital, media, and pharma expertise. The consolidation doubles GUT’s geographic reach and service breadth, linking its award‑winning creative work to Globant’s technology clients such as FIFA, F1 and Okta. The move also integrates GUT’s leadership into Globant’s top management, reinforcing the combined firm’s position as a leading creative‑tech powerhouse.