HDR to Power Next Evolution of Mobile Video

Why It Matters

Adopting HDR across the mobile video supply chain enhances user engagement, protects brand integrity, and reduces bandwidth costs, positioning HDR as a critical differentiator in the increasingly video‑centric mobile market.

Summary

Mobile video now accounts for 70‑80% of global data traffic, driving demand for higher‑quality streams on smartphones. Technicolor’s Advanced HDR solution, capable of up to 10,000‑nit mastering and metadata‑driven dynamic HDR‑to‑SDR conversion, is being rolled out across ATSC 3.0 broadcast and streaming platforms to deliver consistent, high‑dynamic‑range experiences from capture to display. The rapid rise of a 200‑million‑strong creator ecosystem and the proliferation of HDR‑capable cameras and displays are pushing premium video quality from the living‑room to the pocket, while metadata enables efficient low‑bitrate delivery in bandwidth‑constrained environments. Broadcasters, OTT services, advertisers and creators are all aligning on HDR as a unifying quality layer to meet consumer expectations for vivid, brand‑safe video on any device.